Secrets of Great Rainmakers: The Keys to Success and Wealthby Jeffrey J. Fox
In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of/b>
In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.
- Hachette Books
- Publication date:
- Sales rank:
- Product dimensions:
- 5.25(w) x 7.75(h) x 0.75(d)
- Age Range:
- 18 Years
Meet the Author
JEFFREY J. FOX is the founder of Fox & Co., Inc., a premier marketing consulting company, serving over sixty companies in sixty industries. Prior to starting Fox & Co., Mr. Fox. was VP of Marketing and Corporate VP of Loctite Corporation. He was also director of marketing for the wine division of Pillsbury, and held various senior marketing posts at Heublein, Inc., including Director of New Products. Fox is the winner of Sales and Marketing Management magazine's Outstanding Marketer Award; and the National Industrial Distributors Award as the Nation's Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Fox has been a guest lecturer at The Harvard Business School (from which he has an MBA), The Amos Tuck School, The Conference Board, and numerous other organizations. He has been featured in the Wall Street Journal, Business Marketing, and numerous other publications, and he is a member of the Board of Trustees at Trinity College in Hartford, Connecticut. He works in Avon, CT, and lives in New Hampshire.
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This is a short, nifty sales training primer presented in an informal style. It consists of some 44 chapters with each chapter averaging three or four pages in length. Each chapter uses selling situations to illustrate a marketing principle or lesson. The book is jam-packed with techniques and tools great salespeople use to place themselves in the uppermost tier of the sales profession. Some topics covered include prospecting, appointment-setting, overcoming sales objections, closing orders, and evaluating business relationships. While covering these and other selling topics, the author dissipates long-held, unproductive selling procedures. Fox, a marketing consultant, has done a superb job in distilling successful selling concepts and practices from what he considers the great rainmakers or marketers. The book¿s basic premise is to educate the salesperson so that he can educate the prospect or buyer. The author firmly believes that it¿s the lack of information on the buyer¿s part that presents the greatest deterrent to making a sale.
Sales pro Jeffrey J. Fox¿s book is informative, inspirational, short and easy to read - a powerful package for sales professionals or sales managers, particularly those who need to build expertise and experience. Fox focuses on how a determined sales representative can transform himself or herself into a 'Rainmaker,' an unbeatable, successful salesperson. Each chapter contains a central idea, such as how to get a sale, how to get an appointment or how to present proposals. Short examples scattered throughout the book show how real rainmakers earned their stripes. This accessible book should be part of any salesperson¿s background or refresher reading list. We also recommend this book to sales managers and trainers, and to staffers who meets customers on the front lines. After all, everyone wants to know how to make it rain.
Jeffery J. Fox has a concise style about his writing that is both helpful and enjoyable to read. The tips in this book are from his personal experiences and other rainmakers. The ideas offered in this book give basic insight into the rainmakers¿ life and way of thinking. This book is great for self starters, those that need help boosting sales or tips on why sales outcomes may not be favorable.