Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

by Paul Gillin
     
 

"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the

Overview

"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media," this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Editorial Reviews

From the Publisher
"Do read [this book] in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area." —dhdeans.blogspot.com
dhdeans.blogspot.com
Do read [this book] in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area.

Product Details

ISBN-13:
9781884956850
Publisher:
Linden Publishing
Publication date:
11/01/2008
Pages:
290
Product dimensions:
9.00(w) x 5.98(h) x 0.69(d)

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