Secrets of the Game Business / Edition 2

Secrets of the Game Business / Edition 2

by Francois Dominic Laramee, Laramee
     
 

ISBN-10: 1584503998

ISBN-13: 9781584503996

Pub. Date: 04/26/2005

Publisher: Cengage Learning

Secrets of the Game Business, Second Edition unveils the inner workings of the flashy, but very serious game development and publishing industry. If you are thinking about creating a game development company, want your existing company to prosper for a long time, or just want to understand how and why the business evolved to its current dynamics, you have come

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Overview

Secrets of the Game Business, Second Edition unveils the inner workings of the flashy, but very serious game development and publishing industry. If you are thinking about creating a game development company, want your existing company to prosper for a long time, or just want to understand how and why the business evolved to its current dynamics, you have come to the right place.

This new edition is a compilation of the wisdom of dozens of industry insiders, publishing executives, veteran producers, independent studio owners, and writers. The book includes several new articles, and has been reorganized and updated to thoroughly cover the current state of the industry. With the insights provided throughout the book, you'll have a solid understanding of the business and find valuable ideas to get you started in the business or improve your own company.
 
KEY FEATURES
-Covers new topics, including middleware, licenses vs. original designs, serious games, psychological profiling of consumer types, and corporate management techniques
-Provides an insightful look at the current state of the industry and future challenges facing developers
-Examines the publisher/developer relationship and explains how games get from developers to players
-Describes how to plan and create a new game company
-Includes tips to help get games on the shelves
-Teaches contract negotiation skills
-Contains advice for improving the production process

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Product Details

ISBN-13:
9781584503996
Publisher:
Cengage Learning
Publication date:
04/26/2005
Edition description:
2ND
Pages:
432
Product dimensions:
7.42(w) x 9.34(h) x 1.06(d)

Table of Contents

Acknowledgments
Preface
About the Authors
 
SECTION 1 THE GAMES INDUSTRY THEN AND NOW
1.0 Introduction
1.1 State of the Industry
1.2 The Shift to Middleware: Technological Forecast for Game
1.3 How Developers Get Paid: The Retail Market for Games
1.4 Invasion of the IP Snatchers: Exploring Licensed versus Original Games
1.5 Online Business Models: Using the Net for Profit
1.6 Serious Games: Opportunities for Game Developers in Interactive
1.7 Creating a Successful Freelance Game Development Business Simulation and Training
 
SECTION 2 PUBLISHERS AND DEVELOPERS
2.0 Introduction
2.1 The Top Ten Misconceptions New Game Developers Have about Publishers
2.2 The Role of Each Entity in Game Publishing
2.3 The Many Faces of Game Development
2.4 A Publishing Project: From Concept to Launch and Beyond
2.5 Diagnosing Immaturity in Development Studios: Symptoms and Treatment
2.6 The Producer, Friend or Foe?
 
SECTION 3 STARTUPS
3.0 Introduction
3.1 Development Misery and How to Avoid It
3.2 Startups: Don't Compete with Half-Life2!
3.3 Writing a Business Plan for a Game Development Startup
3.4 Strategies for Staffing a Startup
3.5 Financing from the Buyer's Side: Evaluating and Acquiring a Game Company
3.6 Financing Projects and Startups
 
SECTION 4 BRINGING GAMES TO MARKET
4.0 Introduction
4.1 Psychological Profiling: Entering the Mind of the Game Player
4.2 Showing Publishers What They Want to See
4.3 Securing a Development Contract: The Art of Pitching
4.4 Introduction to Contract Negotiation
4.5 Effective Development Contracts
4.6 Pros and Cons of Worldwide and Country-by-Country Deals
4.7 The Whys and Wherefores of Game Agents
4.8 Public Relations: Making the Most of the Gaming Press
4.9 Techniques to Increase Upsell for Online Games
 
SECTION 5 MANAGING GAME PRODUCTION
5.0 Introduction
5.1 The Stages of Game Development
5.2 Managing the Development Process
5.3 Ways to Manage Creative Chaos
5.4 Customer Support in Massively Multiplayer Online Games
5.5 Offshore Game Development Outsourcing
5.6 Localizations
5.7 Leadership: The Making of Effective and Happy Teams
5.8 Quality Assurance: Bug Tracking and Test Cases
 
INDEX

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