Secrets of the Game Business / Edition 2

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $8.95
Usually ships in 1-2 business days
(Save 77%)
Other sellers (Paperback)
  • All (6) from $8.95   
  • New (2) from $115.00   
  • Used (4) from $0.00   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$115.00
Seller since 2014

Feedback rating:

(181)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$115.00
Seller since 2014

Feedback rating:

(181)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

Secrets of the Game Business, Second Edition unveils the inner workings of the flashy, but very serious game development and publishing industry. If you are thinking about creating a game development company, want your existing company to prosper for a long time, or just want to understand how and why the business evolved to its current dynamics, you have come to the right place.

This new edition is a compilation of the wisdom of dozens of industry insiders, publishing executives, veteran producers, independent studio owners, and writers. The book includes several new articles, and has been reorganized and updated to thoroughly cover the current state of the industry. With the insights provided throughout the book, you'll have a solid understanding of the business and find valuable ideas to get you started in the business or improve your own company.
 
KEY FEATURES
-Covers new topics, including middleware, licenses vs. original designs, serious games, psychological profiling of consumer types, and corporate management techniques
-Provides an insightful look at the current state of the industry and future challenges facing developers
-Examines the publisher/developer relationship and explains how games get from developers to players
-Describes how to plan and create a new game company
-Includes tips to help get games on the shelves
-Teaches contract negotiation skills
-Contains advice for improving the production process

Read More Show Less

Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Videogame sales have soared past $30 billion, but most individual titles fail, and succeeding as a start-up is tougher than ever. Still, it can be done. Many of the industry’s biggest recent winners (Half-Life, Asheron’s Call, Deer Hunter, Roller Coaster Tycoon) were developed by start-ups or near-start-ups. We know of no better, cheaper way to improve your odds than to read Secrets of the Game Business.

These insider’s essays cover every aspect of the game business as it exists today. There are contributions from artists, writers, and project leads; business development specialists, marketers, and PR pros; recruiters and lawyers; freelancers and entrepreneurs.

Sega’s Kathy Schoback walks through the increasingly complex, lengthy, and costly process of getting a game to market -- from developer through publisher, platform owner, distributor and manufacturer’s rep, and retailer. Videotron’s François Dominic Laramée, also this book’s editor, outlines the “inner mechanics” of the retail game market, then walks through an individual publishing project from concept to launch -- outlining the up-front risks to publishers, how publishers seek to guide developers, prepare for launch, and manage the game’s lifecycle once it’s in the marketplace.

Developers will find detailed chapters on managing the development process, business plans, staffing, financing, even new wireless and online business models. There’s a valuable essay on building a successful freelance game development business. There’s solid advice on pitching your game, choosing (or avoiding) an agent, improving your bargaining power at the negotiating table; offshore game development outsourcing; localization; QA; and more. It’s the whole business between two covers. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks for Dummies, Second Edition.

Read More Show Less

Product Details

  • ISBN-13: 9781584503996
  • Publisher: Cengage Learning
  • Publication date: 4/26/2005
  • Edition description: 2ND
  • Edition number: 2
  • Pages: 432
  • Product dimensions: 7.42 (w) x 9.34 (h) x 1.06 (d)

Table of Contents

Acknowledgments
Preface
About the Authors
 
SECTION 1 THE GAMES INDUSTRY THEN AND NOW
1.0 Introduction
1.1 State of the Industry
1.2 The Shift to Middleware: Technological Forecast for Game
1.3 How Developers Get Paid: The Retail Market for Games
1.4 Invasion of the IP Snatchers: Exploring Licensed versus Original Games
1.5 Online Business Models: Using the Net for Profit
1.6 Serious Games: Opportunities for Game Developers in Interactive
1.7 Creating a Successful Freelance Game Development Business Simulation and Training
 
SECTION 2 PUBLISHERS AND DEVELOPERS
2.0 Introduction
2.1 The Top Ten Misconceptions New Game Developers Have about Publishers
2.2 The Role of Each Entity in Game Publishing
2.3 The Many Faces of Game Development
2.4 A Publishing Project: From Concept to Launch and Beyond
2.5 Diagnosing Immaturity in Development Studios: Symptoms and Treatment
2.6 The Producer, Friend or Foe?
 
SECTION 3 STARTUPS
3.0 Introduction
3.1 Development Misery and How to Avoid It
3.2 Startups: Don't Compete with Half-Life2!
3.3 Writing a Business Plan for a Game Development Startup
3.4 Strategies for Staffing a Startup
3.5 Financing from the Buyer's Side: Evaluating and Acquiring a Game Company
3.6 Financing Projects and Startups
 
SECTION 4 BRINGING GAMES TO MARKET
4.0 Introduction
4.1 Psychological Profiling: Entering the Mind of the Game Player
4.2 Showing Publishers What They Want to See
4.3 Securing a Development Contract: The Art of Pitching
4.4 Introduction to Contract Negotiation
4.5 Effective Development Contracts
4.6 Pros and Cons of Worldwide and Country-by-Country Deals
4.7 The Whys and Wherefores of Game Agents
4.8 Public Relations: Making the Most of the Gaming Press
4.9 Techniques to Increase Upsell for Online Games
 
SECTION 5 MANAGING GAME PRODUCTION
5.0 Introduction
5.1 The Stages of Game Development
5.2 Managing the Development Process
5.3 Ways to Manage Creative Chaos
5.4 Customer Support in Massively Multiplayer Online Games
5.5 Offshore Game Development Outsourcing
5.6 Localizations
5.7 Leadership: The Making of Effective and Happy Teams
5.8 Quality Assurance: Bug Tracking and Test Cases
 
INDEX
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)