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From Barnes & NobleThe Barnes & Noble Review
Videogame sales have soared past $30 billion, but most individual titles fail, and succeeding as a start-up is tougher than ever. Still, it can be done. Many of the industry’s biggest recent winners (Half-Life, Asheron’s Call, Deer Hunter, Roller Coaster Tycoon) were developed by start-ups or near-start-ups. We know of no better, cheaper way to improve your odds than to read Secrets of the Game Business.
These insider’s essays cover every aspect of the game business as it exists today. There are contributions from artists, writers, and project leads; business development specialists, marketers, and PR pros; recruiters and lawyers; freelancers and entrepreneurs.
Sega’s Kathy Schoback walks through the increasingly complex, lengthy, and costly process of getting a game to market -- from developer through publisher, platform owner, distributor and manufacturer’s rep, and retailer. Videotron’s François Dominic Laramée, also this book’s editor, outlines the “inner mechanics” of the retail game market, then walks through an individual publishing project from concept to launch -- outlining the up-front risks to publishers, how publishers seek to guide developers, prepare for launch, and manage the game’s lifecycle once it’s in the marketplace.
Developers will find detailed chapters on managing the development process, business plans, staffing, financing, even new wireless and online business models. There’s a valuable essay on building a successful freelance game development business. There’s solid advice on pitching your game, choosing (or avoiding) an agent, improving your bargaining power at the negotiating table; offshore game development outsourcing; localization; QA; and more. It’s the whole business between two covers. Bill Camarda
Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks for Dummies, Second Edition.