Eker's claim to fame is that he took a $2,000 credit card loan, opened "one of the first fitness stores in North America," turned it into a chain of 10 within two and a half years and sold it in 1987 for a cool (but somewhat modest-seeming) $1.6 million. Now the Vancouver-based entrepreneur traverses the continent with his "Millionaire Mind Intensive Seminar," on which this debut motivational business manual is based. What sets it apart is Eker's focus on the way people think and feel about money and his canny, class-based analyses of broad differences among groups. In rat-a-tat, "Let me explain" seminar-speak, Eker asks readers to think back to their childhoods and pick apart the lessons they passively absorbed from parents and others about money. With such psychological nuggets as "Rich people focus on opportunities/ Poor people focus on obstacles," Eker puts a positive spin on stereotypes, arguing that poverty begins, or rather, is allowed to continue, in one's imagination first, with actual material life becoming a self-fulfilling prophecy. To that end, Eker counsels for admiration and against resentment, for positivity, self-promotion and thinking big and against wallowing, self-abnegation and small-mindedness. While much of the advice is self-evident, Eker's contribution is permission to think of one's financial foibles as a kind of mental illness-one, he says, that has a ready set of cures. 6-city author tour; 25-city radio tour. Agent, Bonnie Solow. (Mar.) Copyright 2005 Reed Business Information.
Soundview Executive Book Summaries
Mastering The Inner Game Of Wealth
According to financial training guru T. Harv Eker, money is a unique phenomenon that only needs to be properly understood to be accumulated. In Secrets of the Millionaire Mind, he explains that our prior programming on the subject of money has an incredibly deep impact on how we interact with money and what our future possibilities of wealth will be.
Eker calls our subconscious perceptions about wealth our "money blueprint" and explains that what we learned about money from our parents is shaping exactly how we feel about money today, whether we know it or not. By teaching his readers how to reprogram their brains to think like a millionaire and create positive thoughts around making money, he offers them a complete program for becoming wealthy.
Declarations and Actions
Eker explains that changing our financial blueprint involves becoming aware of how we presently think about money, understanding where our way of thinking originated and how it has come from outside of us, disassociating ourselves from this way of thinking, and reconditioning ourselves to generate wealth. In Secrets of the Millionaire Mind, Eker describes how we can undo the verbal programming, modeling and experiences that have shaped our attitudes about money. His solution involves making specific declarations that can help us improve our financial lives, and taking simple actions that can anchor the changes.
Eker encourages readers to put a hand on their heart when making declarations such as "My inner world creates my outer world," and "What I modeled around money was their way. I choose my way." By having them accompany these actions with a touch to the head and the words, "I have a millionaire mind!" Eker aims to reprogram his readers for success. The lesson he imparts with all of these declarations and affirmations is, "Your income can grow only to the extent that you do."
The rest of Eker's book answers the question, "How do rich people think and act?" His response comes in the form of 17 ways that rich people think and act differently from poor and middle-class people. By installing these alternative "wealth files" into the minds of his readers, he offers them new choices so they can shift their focus to thinking like the rich people they want to be.
For example, the first wealth file that Eker offers is, "Rich people believe 'I create my life.' Poor people believe 'Life happens to me.'" The message he attaches to this is that each individual must believe that he or she is the one who creates success, creates mediocrity, and creates his or her own struggle around money and success. "Rich people understand the importance of money and the place it has in our society," Eker writes. He explains that until you believe that money is important, you will always be broke. He adds that being a victim is the opposite of being rich, so if you blame, justify or complain, "you are slitting your financial throat."
The second wealth file that Eker offers is, "Rich people play the money game to win. Poor people play the money game to not lose." To describe the power of intention, he explains that if your intention is to have enough money to pay the bills, "that's exactly how much you'll get — just enough to pay the bills and not a dime more." But if you want to get rich, he writes, "your goal has to be rich."
'Shoot for the Stars'
To help readers ingrain this lesson into their subconsciousness, he advises them to place a hand on their heart and declare, "My goal is to become a millionaire and more!" and then once again touch their head and say, "I have a millionaire mind!" He also encourages readers to write down two financial objectives that demonstrate their intention to create abundance. Although he writes that these "play to win" goals for annual income and net worth must be achievable with a realistic time frame, he adds that they should also "shoot for the stars."
Along with its material focus on finances, there is a spiritual side to Eker's program of wealth creation as well. He writes that "the goal of creating wealth is to help you grow yourself into the best person you can possibly be." This process can be improved with the help of a personal coach, he adds. By focusing on the parts of themselves that can be taught and trained, Eker shows readers that they can take personal responsibility for their commitment to growth, and take that learning to the bank.
Why We Like This Book
Secrets of the Millionaire Mind presents a clear path to wealth in a highly readable format, carrying its readers through a realistic program filled with introspection and helpful hints. By showing them how to change the patterns that keep them earning less than their potential, Eker offers actionable advice that cuts through prior negative programming and nourishes the mental roots of wealth creation with the energy and thoughtfulness required to reach lofty monetary goals. Copyright © 2006 Soundview Executive Book Summaries
Robert G. Allen
“If you want to learn about the root cause of success, read Secrets of the Millionaire Mind.”
“Study this book as if your life depended on it...financially it may!”
Mark Victor Hansen
“Harv Eker is one of the most extraordinary speakers and trainers in the world today!”
“I have admired Eker’s work for years and I highly recommend this book for everyone seeking to increase their wealth.”
“If you want to move to a new level of success quickly, memorize every word in this profound book.”
“This is the most powerful, persuasive, and practical book on becoming wealthy that you will ever read.”
“T. Harv Eker is a master at making the road to riches simple.”
Read an Excerpt
People are shocked, at the beginning of my seminars, when one of the
first things I tell them is "Don't believe a word I say." Why would I suggest
that? Because I can only speak from my own experience. None of the concepts and
insights I share are inherently true or false, right or wrong. They simply
reflect my own results, and the amazing results I've seen in the lives of
thousands and thousands of my students. Having said that, however, I believe
that if you use the principles you learn in this book, you will totally
transform your life. Don't just read this book. Study it as if your life
depended on it. Then try the principles out for yourself. Whatever works, keep
doing. Whatever doesn't, you're welcome to throw away.
I know I may be
biased, but when it comes to money, this may be the most important book you have
ever read. I understand that's a bold statement, but the fact is, this book
provides the missing link between your desire for success and your achievement
of success. As you've probably found out by now, those are two different worlds.
No doubt you've read other books, listened to tapes or CDs, gone
to courses, and learned about numerous get-rich systems be they in real estate,
stocks, or business. But what happened? For most people, not much! They get a
short blast of energy, and then it's back to the status quo.
there's an answer. It's simple, it's law, and you're not going to circumvent it.
It all comes down to this: if your subconscious "financial blueprint" is not
"set" for success, nothing you learn, nothing you know, and nothing you do will
make much of a difference.
In the pages of this book, we will demystify for
you why some people are destined to be rich and others are destined for a life
of struggle. You will understand the root causes of success, mediocrity, or
financial failure and begin changing your financial future for the better. You
will understand how childhood in?uences shape our financial blueprint and how
these in?uences can lead to self-defeating thoughts and habits. You will
experience powerful declarations that will help you replace your nonsupportive
ways of thinking with mental "wealth files" so that you think-and succeed-just
as rich people do. You will also learn practical, step-by-step strategies for
increasing your income and building wealth.
In Part I of this book, we will explain how each of us is conditioned to
think and act when it comes to money, and outline four key strategies for
revising our mental money blueprint. In Part II, we examine the differences
between how rich, middle-class, and poor people think, and provide seventeen
attitudes and actions to take that will lead to permanent changes in your
financial life. Throughout the book we also share just a few examples of the
thousands of letters and e-mails I've received from students who have attended
the Millionaire Mind Intensive Seminar and achieved powerful results in their
So what is my experience? Where am I coming from? Was I
always successful? I wish!
Like many of you, I supposedly had a lot of
"potential" but had little to show for it. I read all the books, listened to all
the tapes, and went to all the seminars. I really, really, really wanted to be
successful. I don't know whether it was for the money, the freedom, the sense of
achievement, or just to prove I was good enough in my parents' eyes, but I was
almost obsessed with becoming a "success." During my twenties, I started several
different businesses, each with the dream of making my fortune, but my results
went from dismal to worse.
I worked my butt off but kept coming up short. I
had "Loch Ness monster disease": I had heard of this thing called profit, I just
never saw any of it. I kept thinking, "If I just get into the right business,
get on the right horse, I'll make it." But I was wrong. Nothing was working...at
least for me. And it was the last part of that sentence that finally struck me.
How come others were succeeding in the exact same business I was in and I was
still broke? What happened to "Mr. Potential"?
So I began doing some serious
soul-searching. I examined my true beliefs and saw that even though I said I
really wanted to be rich, I had some deep-rooted worries about it. Mostly I was
afraid. Afraid that I might fail, or worse, succeed and then somehow lose it
all. Then I'd really be a schmuck. Worse, I would blow the one thing I had going
for me: my "story" that I had all this "potential." What if I found out I didn't
have what it took and I was destined to a life of struggle?
as luck would have it, I got some advice from an extremely rich friend of my
father's. He was at my parents' house playing cards with the "boys" and, in
passing, noticed me. This was the third time I'd moved back home, and I was
living in the "lower-level suite," otherwise known as the basement. I suppose my
dad had complained to him of my woeful existence because when he saw me, he had
the sympathy in his eyes usually reserved for the bereaved at a funeral.
said, "Harv, I started in the same way as you, a complete disaster." Great, I
thought, this was making me feel a lot better. I should let him know that I was
busy...watch-ing the paint peel off the wall.
He kept going: "But then I got
some advice that changed my life, and I'd like to pass it on to you." Oh, no,
here comes the father-son lecture, and he's not even my father! Finally he came
out with it: "Harv, if you're not doing as well as you'd like, all that means is
there's something you don't know." Being a brash young man at the time, I
thought I knew pretty well everything, but alas, my bank account said something
different. So I finally began to listen. He continued, "Did you know that most
rich people think in very similar ways?"
I said, "No, I never really
considered that." To which he replied, "It's not an exact science, but for the
most part, rich people think a certain way and poor people think a completely
different way, and those ways of thinking determine their actions and therefore
determine their results." He went on, "If you thought the way rich people do and
did what rich people do, do you believe you could become rich too?" I remember
answering with all the con?dence of a mush ball, "I think so." "Then," he
replied, "all you have to do is copy how rich people think."
Being the skeptic I was at the time, I said, "So what are you thinking right
now?" To which he replied, "I'm thinking that rich people keep their commitments
and mine is to your dad right now. The guys are waiting for me, see ya."
Although he walked out, what he said sank in.
Nothing else was working in my
life, so I figured what the heck and threw myself wholeheartedly into studying
rich people and how they think. I learned everything I could about the inner
workings of the mind, but concentrated primarily on the psychology of money and
success. I discovered that it was true: rich people really do think differently
from poor and even middle-class people. Eventually, I became aware of how my own
thoughts were holding me back from wealth. More important, I learned several
powerful techniques and strategies to actually recondition my mind so that I
would think in the same ways rich people do.
Finally, I said, "Enough
yakking about it, let's put it to the test." I decided to attempt yet another
business. Because I was really into health and exercise, I opened one of the
first retail fitness stores in North America. I didn't have any money, so I had
to borrow $2,000 on my Visa card to get the business started. I began using what
I'd learned by modeling rich people, both in terms of their business strategies
and their thinking strategies. The first thing I did was commit to my success
and playing to win. I swore I would focus and not even consider leaving this
business until I was a millionaire or more. This was radically different from my
previous efforts, where, because I always thought short-term, I would constantly
get sidetracked by either good opportunities or when things got tough.
I also began challenging my mental approach whenever I began
thinking in financially negative or counterproductive ways. In the past, I
believed that what my mind said was truth. I learned that in many ways, my mind
was my biggest obstacle to success. I chose not to entertain thoughts that did
not empower me toward my vision of wealth. I used every one of the principles
you are going to learn in this book. Did it work? Boy, did it work!
business was so successful that I opened ten stores in only two and a half
years. I then sold half the company shares to a Fortune 500 company for $1.6
After that, I moved to sunny San Diego. I took a couple of years
off to reflne my strategies and began doing one-on-one business consulting. I
presume it was quite effective for people because they kept bringing friends,
partners, and associates to our sessions. Soon I was coaching ten and sometimes
twenty people at a time.
One of my clients suggested that I might as well
open up a school. I thought that was a great idea, so I did. I founded the
Street Smart Business School and taught thousands of people all across North
America "street-smart" business strategies for "high-speed" success.
traveled across the continent giving my seminars, I noticed something strange:
You could have two people sitting side by side in exactly the same room,
learning exactly the same principles and strategies. One person would take these
tools and skyrocket to success. But what do you think might happen to the person
sitting right next to him or her? The answer is, not much!
That's when it
became obvious that you can have the greatest "tools" in the world, but if
you've got a tiny leak in your "toolbox" (I'm pointing to my head right now),
you've got a problem. So I designed a program called the Millionaire Mind
Intensive based on the inner game of money and success. When I combined the
inner game (the toolbox) with the outer game (the tools), virtually everybody's
results went through the roof! So that's what you're going to learn in this
book: how to master the inner game of money to win the game of money-how to
think rich to get rich!
People often ask me whether my success was
a "one-shot deal" or whether it has continued. Let me put it this way: Using the
exact principles I teach, I have now earned millions and millions of dollars and
am a multimultimillionaire several times over. Virtually all my investments and
business ventures seem to skyrocket! Some people tell me I have the "Midas
touch," where everything I get involved in turns to gold. They're right, but
what they may not realize is that having a Midas touch is simply another way of
saying, having a "financial blueprint" set for success, which is exactly what
you will have once you learn these principles and do this work.
during our Millionaire Mind Intensive Seminar, I generally ask the audience,
"How many of you came here to learn?" It's a bit of a trick question because as
author Josh Billings said, "It's not what we don't know that prevents us from
succeeding; it's what we know that just ain't so that is our greatest obstacle."
This book is not as much about learning as it is about "unlearning"! It is
essential you recognize how your old ways of thinking and acting have gotten you
exactly where you are right now.
If you're really rich and really happy,
fine. But if you're not, I invite you to consider some possibilities that may
not fit into your "box" of what you currently think is right or even appropriate
Even though I suggest that you "don't believe a word I
say" and want you to test these concepts out in your own life, I'm going to ask
you to trust the ideas you are reading. Not because you know me personally, but
because thousands and thousands of people have already changed their lives as a
result of the principles in this book.
Speaking of trust, it reminds me of
one of my favorite stories. It's about a man who is walking along a cliff and
all of a sudden loses his balance, slips, and falls off. Fortunately, he has the
presence of mind to grab on to the ledge, and he's hanging there for dear life.
He hangs and hangs and finally yells out, "Is there anybody up there who can
help me?" There's no answer. He keeps calling and calling, "Is there anybody up
there who can help me?" Finally this big bellowing voice calls back, "This is
God. I can help you. Just let go and trust." Next thing you hear: "Is there
anybody else up there who can help me?"
The lesson is simple. If you want to
move to a higher level of life, you have to be willing to let go of some of your
old ways of thinking and being and adopt new ones. The results will eventually
speak for themselves.