See the U. S. A.: The Art of the American Travel Brochureby John Margolies, Eric Baker Design Associates Staff
Liberal, Kansas: "The Pancake Hub of the Universe." Sullivan County, New York: "The lowest death rate of any county in New York State." Rapid City, South Dakota: "The climate is excellent and hog cholera is as yet a stranger." For more than a century, travel brochures have been wooing American "vacationists" with handsome graphics and enticing (and frequently amusing) prose descriptions. See the USA presents more than 200 examples of these delightful documents, drawn from the heyday of American road-tripping. The range of subjects and styles in travel brochure art makes it among the finest work ever produced by American commercial artists, and the descriptions of far-flung destinations are priceless. An entertaining popular culture and design history, See the USA will delight anyone with an interest in the images and words that fueled the patriotic desire to explore the country from coast to coast.
Author Biography: John Margolies is a New York-based photographer and lecturer on American popular culture and design. He is the author or co-author of numerous books. Eric Baker is an award-winning designer and author whose previous books include Trademarks of the '20s and '30s and Trademarks of the '40s and '50s. He lives in New York City.
- Chronicle Books LLC
- Publication date:
- Product dimensions:
- 7.99(w) x 8.81(h) x 0.52(d)
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