The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas

The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas

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by Elaine Dundon
     
 

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"Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a ""how-to"" prescription for building creative and strategic innovation

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Overview

"Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a ""how-to"" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line.

Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that’s not limited to a specific industry sector. Today’s most comprehensive, one-stop innovation resource, it describes:

• The three necessary components of innovation -- creative, strategic, and transformational thinking

• Methods for applying innovative thought to existing products, processes, and business models

• 90 great innovations and 90 trends to consider"

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Editorial Reviews

Financial Executive
...provides some arresting ideas for those who want to draw inspiration from the workplace.
The Globe & Mail (Toronto)
.. was chosen as one of the "10 Best Business Reads" for 2002
Booknews
Consultant Dundon describes the three components of innovation as creative thinking, strategic thinking, and transformational thinking. She argues that innovation is not restricted to right brainers or to new products and technologies, and that small steps of evolution can be as valuable as great leaps of revolution. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780814415719
Publisher:
AMACOM Books
Publication date:
07/03/2002
Pages:
240
Product dimensions:
6.00(w) x 9.00(h) x 0.54(d)
Age Range:
17 Years

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