Seeing Stars: Spectacle, Society and Celebrity Culture

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Overview

Celebrity Culture explores the ways in which celebrities are ‘manufactured’, how they establish their hold on the public imagination, and how social responses enable them to be what they are.
Celebrity culture is marked by three main responses: adulation, identification, and emulation. The book proposes that these responses are generated as a result of media constructions of celebrities. Therefore, celebrity culture is something that must be studied as a consequence of new forms of media representation and mass culture.

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Editorial Reviews

Contributions to Indian Sociology
Nayar’s book on celebrity culture examines the processes through which celebrities are constructed and packaged as ‘consumer products’…The chapters in the book reveal that celebrity culture is a revealing lens through which to view significant cultural shifts taking place in contemporary urban India. The analysis of celebrity culture in the book unravels changing conceptions of legitimacy, authority and credibility that are at work in Indian culture today…[The book] will be of great interest to students of consumption studies and consumer culture, media studies, celebrity studies, popular culture, and cultural studies, and Asian studies.
The Tribune
The book definitely marks the arrival of cultural studies in the department of literature in the country.
The New Indian Express
The style is informal and breezy, but the information is solid and in-depth, so it is accessible to readers beyond the purely academic. It offers interesting insights into an aspect of popular culture that is all around us and governs our lives in a hundred ways, yet we rarely give much thought to the phenomenon. Seeing stars should certainly wake us all up.
Mail Today
Seeing Stars has a resonance that goes beyond the academic sphere. It holds up a mirror to what we have become as a society.
The Financial Express
A rare study of celebrity and Page3 culture in India, the book, explores “celebrity ecology” in order to understand the processes that transform a celebrity into a “consumer product”.
The Telegraph
This is a valuable book, and would be of interest to scholars and lay readers alike.
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Product Details

  • ISBN-13: 9788178299075
  • Publisher: SAGE Publications
  • Publication date: 2/9/2009
  • Pages: 196
  • Product dimensions: 5.40 (w) x 8.30 (h) x 0.50 (d)

Meet the Author

Pramod K Nayar teaches at the Department of English, University of Hyderabad, India. His work in postcolonial studies includes English Writing and India, 1600–1920:Colonizing Aesthetics (2008), Postcolonial Literature: An Introduction (2008), The Great Uprising: India, 1857 (2007), The Trial of Bahadur Shah Zafar (2007) and The Penguin 1857 Reader (2007). His interests in cultural studies include superheroes, consumer culture, ‘cool’, posthumanism and new media cultures, and his work here includes An Introduction to Cultural Studies (2008), Reading Culture: Theory, Praxis, Politics (2006), Virtual Worlds: Culture and Politics in the Age of Cybertechnology (2004), and a book on literary and cultural theory (Literary Theory Today, 2002), besides numerous essays on cyberculture and, more recently, on human rights narratives. Among forthcoming books are a study of new media and cyberculture, postcolonialism, a history of the Raj and an edited collection on English life in India.

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Table of Contents

Preface
Who Wants to be a Celebrity?
A Star is Born: Constructing Celebrity
Star Power: The Celebrity as Spectacle
Star Spotting: Celebrity and Scandal
With Stars in our Eyes: Consuming Celebrity
Conclusion: The New Cool of Celebrity Culture
Bibliography
Index

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