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“A valuable resource for business professionals to return to over again.”
Strategy & Leadership
“Written in a breezy yet informative conversational style, Seeing What Others Don’t is a good read and helps to stimulate our own thinking about how insights occur.”
Do You See What I See?
There's always new advice on how to foster creative environments, and this book gives you 120 examples! Author Gary Klein provides so many studies because he has found that insights come about in many different ways. He organizes this slightly overwhelming amount of information into the categories of connections, coincidences, curiosities, contradictions, and creative desperations. Crafty, isn't he?
After explaining how combinations of these insightful encounters develop good ideas, he moves on to describe common obstacles that interfere with insghts. This section brought immediately to mind the discoveries in group dynamics that the Synectics group made in the 60, particularly the Discount Revenge Cycle, which occurs when people are not careful in responding to another's "wacky" idea. This Practice of Creativity is one of my favorite books for its detailed approach to unifying collective intelligence into fresh ideas in a similar way to the "positive psychology" movement that Klein incorporates in his book.
Overall, this is an interesting and well-written book that I recommend to managers and general audiences alike.