Seen and Sustained: Best Practices in Communication that Increase the Visibility of Small and Diverse Businesses

Seen and Sustained: Best Practices in Communication that Increase the Visibility of Small and Diverse Businesses

by Akia T. Garnett, Mali Phonpadith, Tamecia Bradshaw, Jane Lovas
     
 

Coauthored by four women entrepreneurs, Akia T. Garnett, Mali Phonpadith, Tamecia Bradshaw and Jane Lovas, Seen and Sustained is a professional development workbook for CEOs, presidents, and other chief visionaries of small and diverse businesses. The book is chockfull of instructional exercises meant to help leaders tie in their purpose with their business.

The

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Overview

Coauthored by four women entrepreneurs, Akia T. Garnett, Mali Phonpadith, Tamecia Bradshaw and Jane Lovas, Seen and Sustained is a professional development workbook for CEOs, presidents, and other chief visionaries of small and diverse businesses. The book is chockfull of instructional exercises meant to help leaders tie in their purpose with their business.

The book focuses on vision mapping, helping readers connect with their original intent for becoming an entrepreneur.
Readers then work on their existing mission statements to ensure connectivity between their customers' needs and wants and their vision.
Outcomes, Strategies, Measures and Tactics, are also core topics of the book which help readers put passion into day to day busywork, so that results can be easily measured, and continuous improvement quickly realized.

Seen and Sustained is not a business book. It applies a common sense approach to solving communication problems that small businesses face - providing a systematized process for moving their business to the next level of visibility.

Product Details

ISBN-13:
9780615373195
Publisher:
Brandbuilder
Publication date:
06/01/2011
Pages:
96
Product dimensions:
0.20(w) x 8.50(h) x 11.00(d)

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