Seizing the White Space: Business Model Innovation for Growth and Renewal

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More About This Book

Overview

Business model innovation is the key to unlocking transformational growth?but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.

Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries.

He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown.

Business model innovators have reshaped entire sectors?including retail, aviation, and media?and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.

Product Details

  • ISBN-13: 9781422124819
  • Publisher: Harvard Business Review Press
  • Publication date: 1/26/2010
  • Pages: 208
  • Sales rank: 173,333
  • Product dimensions: 6.10 (w) x 9.30 (h) x 0.90 (d)

Meet the Author

Mark Johnson is cofounder and Chairman of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore, and India. He has consulted to Global 1000 and start-up companies in a wide range of industries.

Table of Contents

Table of Contents

Foreword Acknowledgments SECTION I: A NEW MODEL FOR GROWTH AND RENEWAL
1 The White Space and Business Model Innovation
2 The Four-Box Business Model Framework SECTION II: WHEN NEW BUSINESS MODELS ARE NEEDED
3 The White Space Within: Transforming Existing Markets
4 The White Space Beyond: Creating New Markets
5 The White Space Between: Dealing with Industry Discontinuity SECTION III: BUSINESS MODEL INNOVATION AS A REPEATABLE PROCESS
6 Designing a New Business Model
7 Implementation
8 Overcoming Incumbent Challenges Epilogue

Customer Reviews

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Sort by: Showing all of 5 Customer Reviews

  • Posted November 24, 2010

    more from this reviewer

    Clear-eyed blueprint for innovation

    Mark W. Johnson must be a terrific consultant. His tidy new book unfolds in a masterful, controlled way, shifting elegantly from practical knowledge to business analysis to case studies of how "business model innovation" has recast such companies as Whole Foods and Apple. The reader feels both pushed by Johnson's thinking and supported by his clear logic. Johnson posits that to exploit growth opportunities companies often must innovate away from their core capabilities - or, as he puts it, venture into the "white space." To help companies take this leap, he describes a useful "four-box" framework for understanding business models and provides step-by-step instructions for designing and implementing a fresh one for your firm. getAbstract highly recommends this thoughtful, comprehensive look at business model innovation to general managers, entrepreneurs and strategists.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted August 10, 2010

    White Space

    Rehash of Blue Ocean Strategy

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted May 10, 2010

    more from this reviewer

    Book Review and Innovation Summary

    A few weeks ago I received "Seizing the White Space" by Mark W. Johnson in the mail. "Seizing the White Space" is an approachable 200 pages, and is an easy, and pleasant read.

    Mark W. Johnson is chairman of Innosight, a strategic innovation consulting and investing company.

    The book is focused on business model innovation and introducing a simple framework for thinking about potential business model innovations and evaluating the positives and negatives of a potential business model. The book first defines `white space' with the following two-by-two matrix:

    After reading the book I was left with two questions that I would love your feedback on. If business is about margin and profit maximization:

    1.Are companies typically better served by moving into white space areas or by licensing their IP to someone for whom the activity is core (or pursuing some other type of external collaboration)?
    2.Why do many organizations think that they have to develop an opportunity or otherwise hide it away?

    One of Mark Johnson's initial points is that we lack a shared vocabulary for discussing and comparing business models. As a solution Mark offers up his four-box business model framework:

    ...

    For the missing images and the rest of the book review and innovation summary - please visit http://www.business-strategy-innovation.com/wordpress/2010/05/book-review-and-innovation-summary-seizing-the-white-space/

    Braden Kelley
    Editor, Blogging Innovation

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 27, 2010

    No text was provided for this review.

  • Anonymous

    Posted February 18, 2010

    No text was provided for this review.

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