Selected Readings in Business / Edition 1

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Overview


The revised edition of Selected Readings in Business addresses the new developments in the business world since 1991--e-commerce, information technology, women's status as professionals, application of science to business, and the increasing globalization of our world. Each unit has Internet activities to accompany it. Still the perfect text for international students embarking on an MBA program or a business career.
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Product Details

Table of Contents

To the Student
Ch. 1 The Future 1
The New Atlantic Century
The Next Society
Ch. 2 Globalization 24
Sizing Up Global Integration
Nationality Matters More than Ever: That's No Joke
Ch.3 Mergers and Acquisitions 35
Buying into Japan Inc
Japanese Mergers: Marriage in Name Only
Ch. 4 Language 45
Beyond Babel: Why the Babble Below Will Matter Less
The Triumph of English: A World Empire By Other Means
Ch. 5 Brand Names 59
Developing a Name to Work Worldwide
Luxury Goods Firms Target the Middle East
Ch. 6 The Internet 70
A Net Not Made in America
Turkey Logs On
Ch. 7 Information Technology 81
Go Mobile - Now!
Key Shift for IT
A Truly Global Web
Bit Player
Ch. 8 Science 100
The Biology Century Dawns
DNA: Handle With Care
Ch. 9 Health 112
For Developing Countries, Health Is Wealth
Can We Learn to Beat the Reaper?
Ch. 10 Working Women 126
All It Takes Is a Dream
Cracks in Mexico's Glass Ceiling
Rio Co-op Raises Worker Standards, Fashionably
Ch. 11 Expatriate Employees 142
Expat Training
An American Expat's View
Women Working Overseas
Ch. 12 Contract Negotiation 158
Good Negotiation Equals Good Contracts
You Say Tomato
Ch. 13 Management 171
How We Went Digital Without a Strategy
Separating Sheep from Goats as Start-ups Fall to Earth
Ch. 14 Entrepreneurship 187
Dream Deferred: The Story of a High-Tech Entrepreneur in a Low-Tech World
Smart and Smarter
Appendixes 207
A Definitions of Writing Terms and Examples of Writing Styles 209
B Strategies for Communication 215
C "Globalization's Last Hurrah?" 245
Index 259
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