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Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.

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Product Details

  • ISBN-13: 9780275921927
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 8/5/1986
  • Pages: 248
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.63 (d)

Meet the Author

M. JOSEPH SIRGY, a social/marketing/organizational psychologist, is an Associate Professor of Marketing at Virginia Tech.

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Table of Contents



List of Tables and Figures


Part I. Self-Congruity

Self-Congruity: The Basic Elements

Part II. Evaluative Self-Congruity

Evaluative Self-Congruity and Self-Evaluation

Evaluative Self-Congruity and Performance Motivation

Evaluative Self-Congruity and Self-Monitoring

Part III. Perceptual Self-Congruity

Perceptual Self-Congruity and Self-Perception

Perceptual Self-Congruity and Performance Motivation and Self-Monitoring

Perceptual Self-Congruity and Self-Concept Change

Perceptual Self-Congruity and Self-Concept Differentiation

Perceptual Self-Congruity and Self-Concept Generalization

Part IV. Informational Self-Congruity

Informational-Evaluative Self-Congruity

Informational-Perceptual Self-Congruity

Part V. The Self-System


Summary of Self-Congruity Theory


Subject Index

Author Index

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