A Self-Publisher's Companion: Expert Advice for Authors Who Want to Publish from TheBookDesigner.com

A Self-Publisher's Companion: Expert Advice for Authors Who Want to Publish from TheBookDesigner.com

by Joel Friedlander
     
 

No matter what kind of book you want to publish, in A Self-Publisher’s Companion you’ll find advice, inspiration and down-to-earth tips from an expert designer who has spent years helping self-publishers launch their own life-changing books. Plus real-life advice on how to use social media, sound book construction, and insight into the critical tasks…  See more details below

Overview

No matter what kind of book you want to publish, in A Self-Publisher’s Companion you’ll find advice, inspiration and down-to-earth tips from an expert designer who has spent years helping self-publishers launch their own life-changing books. Plus real-life advice on how to use social media, sound book construction, and insight into the critical tasks that confront the modern self-­publisher­—it’s like having a mentor at your side.

As the author says, "I wrote this book to explain the world of self-publishing to authors thinking about getting into print or e-books. With the rise of print on demand technology and the coming of ebooks, it’s time for every author to consider taking control of their publishing destiny. There’s no reason for writers to postpone their writing career any more."

The Vital Role of Education in Indie Publishing

Today’s author needs to get up to speed with so many things that are very new. Do you know your way around:

--Print on demand and digital book production?
--Typeface selection and how it impacts the readability of your book?
--Ways to monetize your content, spread your word and gather your tribe?
--All of these and more are discussed in A Self-Publisher’s Companion.

So Many Kinds of Books—Which One Is Yours?

No matter what kind of book you want to publish, you’ll find advice, inspiration and down-to-earth tips from an expert designer who has spent years helping self-publishers launch their own life changing books.

The first section of the book will be the most valuable to newcomers to indie publishing. It’s called A Self-Publishing Orientation, and here are some of the topics covered in just this section:

--7 Scenarios for Successful Self-Publishing—If you fit one of these, you should be in print as soon as possible
--The Self-Publisher’s Self-Questionnaire—Questions to help you figure out if self-publishing is right for you
--Four Ways to Publish Your Book—Get informed about your options
--26 Ways to Win at Self-Publishing—Don’t let anyone else define success for you!

Learn Why Social Media is Crucial for Today’s Indie Authors

The incredible power of social media like blogging, Facebook, and Twitter has allowed authors to get directly in touch with their readers, to expand their following, and to drive their books up the bestseller lists.

A Self-Publisher’s Companion examines how authors can get started in social media, how they can spread their content across the web, and the role of blogging in creating books.

More from the author: "I can’t overestimate the importance of social media for today’s authors. If your audience is online, then it makes sense for you to be there, too. The communities we gather around us on social media provide a powerful base from which to launch our books."

Why I Didn’t Write a “How-To” Book About Self-Publishing

A lot of people thought I would write another big book full of tips and information like where to get an ISBN or how to order barcodes for your book.

But there are several terrific books available that cover that ground really well. I decided to take a different approach.

Instead of a “How-to” I decided to offer you a “Why-to” book.

--Why self-publishing makes sense for today’s authors.
--Why you might want to consider self-publishing if you fit a few criteria.
--Why ebooks are going to change everything.
--Why we still need to know how to put together books properly.

Today’s Authors are Online Networkers, and That’s Where You Should Be, Too

Whether you’re printing your books by offset or through print on demand suppliers like CreateSpace or Lightning Source, your audience wants to find you online.

Book marketing is taking on the characteristics of a one-on-one meeting of authors and their readers. Learning about the electronic life is playing a bigger and bigger role in marketing your books.

I wanted to give you an overview of these forces, and explain the incredible long-tail marketing potential of niche self-publishing.

If you’re thinking about self-publishing, or if you know someone who is, do yourself a favor and pick up a copy of A Self-Publisher’s Companion. I’ve put some of the best writing I’ve done into this book, and I just know it’s going to help clear your path into print.

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Editorial Reviews

Chris Brogan
Should one seek to go their own way, this book is a great lesson plan, from the mindset to the mechanics. This is actionable material, and worth your money.
Dan Poynter
Book publishing is changing-for the better. This book explains the new and better ways to publish and promote your book. Don’t be left behind.
Joanna Penn
This book is evergreen, it will outlive the latest tools and techniques in the online world. It resonates with Joel’s many years of experience within the publishing world, his love of content creation and beauty as well as his amazing skills as a popular blogger. Highly recommended for anyone considering the self-publishing route or if you want to know more about aspects of publishing in a digital age.
Roger C. Parker
Only Joel Friedlander—with his extensive hands-on experience as author, graphic designer, and publication consultant—could write The Self-Publisher’s Companion. A candid, informed perspective combined with exhaustively detailed advice & tips. If you want to have a profitable self-publishing experience, avoiding the pitfalls that so many fall into, you’ll want to read this book before proceeding further.
Zoe Winters
A unique and important addition on the subject matter of self-publishing and why you should think about it.

Product Details

ISBN-13:
2940012302533
Publisher:
Marin Bookworks
Publication date:
03/27/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
799,243
File size:
565 KB

Meet the Author

Joel Friedlander is a book designer, blogger and the author of A Self-Publisher’s
Companion: Expert Advice for Authors Who Want to Publish.

Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services
company where he’s helped launch many self-publishers since 1994.

He has owned businesses in graphic arts, design and book publishing. He was Production
Director of Aperture Books, where he produced award-winning photography books. He
founded Renaissance Press in northern California, a private publisher of hand-typeset and
hand printed books. As the owner of Globe Press Books in Yorktown Heights, New
York, he published books of memoirs and east-west spirituality.

A self-published author himself, Joel now helps authors who decide to publish navigate the
often confusing world of self-publishing. He is known for his carefully produced books,
beautiful typography, and an ethical and personal approach to his work and his clients.

Joel's blog has become a popular gathering spot for authors, publishers and designers. You
can find out more and read over 500 articles on book design, publishing, ebooks, book
marketing and the life of the indie author by visiting his blog at:

www.theBookDesigner.com

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