Self-Publishing Manual: How to Write, Print and Sell Your Own Book

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Overview

You have all the ingredients to be a successful, published author. This book is your recipe. You will discover how easy it is to:. Write. Use the easy step-by-step system for producing a commercially-successful book. Apply the simple organizational plan to research your subject and put your thoughts down on paper. Publish. Get your book into print quickly and easily by going direct and cutting out the middlemen. Copyright your own book. Set up your own publishing company and take the tax breaks. Sell. Learn the ...
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Overview

You have all the ingredients to be a successful, published author. This book is your recipe. You will discover how easy it is to:. Write. Use the easy step-by-step system for producing a commercially-successful book. Apply the simple organizational plan to research your subject and put your thoughts down on paper. Publish. Get your book into print quickly and easily by going direct and cutting out the middlemen. Copyright your own book. Set up your own publishing company and take the tax breaks. Sell. Learn the secrets of low-cost book promotion, the shocking facts about advertising and how to set up your distribution system. Find out how to promote your book with feature articles and radio/TV interviews. Then spin off electronic editions: sell your information on-line and on CD-ROM.

This is the book that has launched (more than) a thousand books.

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Editorial Reviews

Booknews
Be unfazed by Poynter's tone<-->he's a stranger to humility (an attribute of no value to a marketer). Although weak on the history of the book, the provides a strong, concise account of editing, manufacture, various registrations, copyright, publicity (especially), promotion, negotiations with the big house that takes note of the self-published gem. An ideal text to introduce the beginning bookseller, librarian, publisher or curious reader to the basics of commercial or self-publishing. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781568600741
  • Publisher: Para Publishing
  • Publication date: 8/1/1901
  • Edition description: 13TH
  • Edition number: 13
  • Pages: 440

Read an Excerpt

Everyone wants to write a book. Most people have the ability, some have the drive, but few have the organization. Therefore, the greatest need is for a simple system, a road map. The basic organizational plan In this book will not only provide you with direction, It will promote drive and expose ability no one thought existed.

Magazines devoted to businesspeople, sales reps and opportunity seekers are littered with full page advertisements featuring people with fabulous offers. Usually these people discovered a successful system of business in sales, real estate or mall order, and, for a price, they are willing to let the reader in on their secret. To distribute this information, they have written a book. Upon close inspection, one often finds that the author is making more money from the book than from the revealed original enterprise. The irony Is that purchasers get the wrong Information; what the reader needs is a book on how to write a book.

Writing a book is easy! If you can voice an opinion and think logically, you can write a book. If you can say it, you can write it. Most people have to work for a living and, therefore, can spend only a few minutes of each day on their book. Consequently, they can't keep the whole manuscript in their head. When overwhelmed and confused, it is easy to quit the project. The solution is to break up the manuscript into many small easy-to-attack chunks (and never start at page one where the hill looks steepest). Then concentrate on one section at a time and do a thorough job on each one.

People want to know how-to and where-to, and they will pay well to find it. The information industry, the production and distribution of Ideas and Information as opposed to goods and services, now amounts to over one-half of the gross national product. There is money in information. To see how this market is being tapped by books, check the best seller lists in the back of Publishers Weekly, USA Today, The Wall Street Journal or The New York Times.

Your best sources for this salable information are from your own experience, plus research. Write what you know. Whether you already have a completed manuscript, have a great Idea for one, or need help in locating a suitable subject, this book will point the way.

Since poetry and fiction are very difficult to sell and, even when sold, have a short sales life, we will concern ourselves with nonfiction. Writing nonfiction doesn't require any great literary style; It Is simply a matter of producing well-researched, reorganized, up-dated and, most important, repackaged information. Some of the recommendations here may be applied to fiction, just as the chapters on publishing, promotion and the mail order business may be taken separately and used elsewhere. However, all the recommendations are written toward, and for, the reader who wishes to become an author or an author/publisher of useful Information.

The prestige enjoyed by the published author is unparalleled in our society. A book can bring recognition, wealth and an acceleration in one's career. People have always held books in high regard, possibly because in past centuries they were very expensive and were, therefore, purchased only by the rich. Even 150 years ago, many people could not read or write. To be an author then was to be an educated person.

Many enterprising people are using books to establish themselves in the ultimate business. Usually staffing with a series of non-paying magazine articles, they develop a name and make themselves visible. Then they expand the series of articles into a book. Now with their credibility established, they operate seminars in their field of expertise, command high speaking fees and issue a high-priced business advice newsletter. From there, they teach a course in the local college and become a consultant, advising large corporations and commenting on legal briefs for lawyers. They find they are in great demand. People want their information or simply want them around. Clubs and corporations fly them in to consult, because it is cheaper than sending all their people to the expert.

This dream product is the packaging and marketing of information. Staffing with a field you know, then researching it further and putting it on paper will establish you as an expert. Then your expert standing can be pyramided with Interviews, articles, TV appearances, talks at local clubs, etc. Of course most of this activity will promote your book sales.

In turn, all this publicity not only sells books, but opens more doors and produces more invitations leading to more opportunities to prove your expert status and make even more money for yourself. People seek experts whose opinions, advice and Ideas are quoted in the media. Becoming an expert does not require a great education or a college degree. You can become an expert In one small particular area if you are willing to go to the library, read up on it and write down the important elements.

A book is like a new product design, similar to an invention but usually much, much better. A patent on a device or process runs only 17 years whereas a copyright runs for the authors life plus 50 years. Patents cost thousands, of dollars to secure and normally require a lot of legal help. By contrast, a copyright may be filed by the author with a simple two-page form and $20; there Is no waiting period. Once you write a book, It Is yours. You have a monopoly and there is no direct competition.

Many people work hard at a job for 40 years and have nothing to show for it but memories and pay stubs. Some take their knowledge and write a book, the result is a tangible product for all to see. A book lasts forever like a painting or a sculpture, but there are many copies of the book, not just one. Whereas a sculpture can only be admired by a limited number of persons at any one time in the place where it Is displayed, books come in multiple copies for all the world to use and admire simultaneously.

The next secret is to cut out the middlemen by by-passing the commercial publishers to produce and sell the book yourself. You can take the author's royalty and the publisher's profit. You get all the rewards because you are both of them. Now, in addition to achieving the wealth and prestige of a published author, you have propelled yourself into your own lucrative business: a publishing house. This shortcut not only makes more money (why share it?), it saves you the frustration, trouble and time required to sell your manuscript to a publisher. You know the subject and market better than some distant corporation anyway.

Publishing doesn't mean purchasing a printing press to actually put the ink on the paper yourself. Nearly all publishers leave the production to an experienced book printer.

In addition to the writing and publishing of your book, you will want to investigate its distribution. Today, more books are sold through the mail than through book stores. In fact, books are the leading mail order product. One-third of all these books are in the how-to category. Mall order is considered one of the best ways for the beginner with no previous business experience to start a venture of his or her own. Selling books by mall is a good, solid day-to-day business opportunity. Your book will be sold in bookstores but you will sell even more books through the mail.

Mail order is not only the simplest way to distribute books, it is an Ideal way to build a second income or a new life. You don't have to give up your job, there Is little overhead, there are tax breaks, you work for yourself and the business can be operated anywhere: you need only be near a Post Office. No one knows about your age, education, race or sex; your opportunities are indeed equal.

Direct mail marketing is like fishing. You throw out a line by promoting your products and you find out almost immediately if you have made a sale. Everyday Is like Christmas; opening envelopes and finding checks Is great fun.

Initially, you will warehouse your books in a closet or your garage, and will slip them into padded bags for mailing. It is quite easy and starting out Is not expensive or time-consuming.

Your writing/publishing/mail order company Is actually combining three profitable fields and concentrating on only the best parts of each. A business of your own is the great American dream and it Is still an attainable possibility. In your own business, you make the decisions to meet only those challenges you find interesting. This Is not goofing off, it Is making more effective use of your time; working smarter, not harder. After all, there are only 24 hours in a day and only one day at a time for each of us. You have to concentrate on the good areas if you are to prosper.

Running your own enterprise will provide you with many satisfying advantages. You should earn more money because you are working for yourself rather than splitting your efforts with someone else. You have job security and never have to worry about a surprise pink slip. If you keep your regular job and moonlight your own enterprise as recreation, it will always be there as a fall-back position should you need It. You start at the top, not the bottom, in your own company and you work at your own pace and schedule. You will meet interesting people because, as an author and publishing executive, you will be sought out by them.

In your own small business, you may work when and where you wish; you do not have to go to where the job is. You can work 'til dawn, sleep 'til noon, rush off to Hawaii without asking permission: This Is flexibility not available to the clock punchers.

Before you charge into literary battle to attack your keyboard, you may wish to review Chapter Twelve. It describes how your life will change once you become a published author. You may like to know what you are getting into.

Being an author-publisher sounds like a good life, and it can be. Working for yourself requires organization and discipline, but work doesn't seem so hard when you are counting your own money.

You cannot avoid making decisions. Every time you fail to act on a question, you have, in effect, made a decision to do nothing.

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Table of Contents

About the Author
Preface-Note to the Reader
Acknowledgments
Warning-Disclaimer
1 Your Publishing Options: Why You Should Consider Self-Publishing 19
Becoming a Celebrity Author 21
A Book Lasts Forever 23
Your Own Publishing Business 24
The Book Publishing Industry 25
Your Publishing Choices 26
Eight Good Reasons to Self-Publish 39
Should You Self-Publish? 42
The Future of Publishing 43
2 Writing Your Book: Generating Salable Material 45
Picking a Subject 46
Fiction vs. Nonfiction 47
Writing It Yourself 48
Choosing a Title 50
Developing the Book's Covers 50
Drafting Your Back-Cover Sales Copy 51
Research: Finding Material for Your Book 56
Copyright: What You Can Legally Use 57
Organize Your Material with the "Pilot System" 59
Input: Getting It into the Computer 61
Where to Start: Non-Linear Writing 62
Concentrated Writing 63
Using Stories 65
Lay Out the Binder 65
The Order Blank 67
Writing Style 67
Other Ways to Generate a Manuscript 69
Negotiating and Contracting with Authors 75
Advances, Royalties and Fees 76
3 Starting Your Own Publishing Company: Basics for Taking the Plunge 81
Business Structures 82
Where to Look for Help 84
Setting Up Your Business 85
Licenses and Taxes 90
The Laws You Must Know 93
Keeping Records and Paying Taxes 95
Financing Your Business 99
How Much Does It Cost to Publish? 105
Equipment You'll Need 107
4 Producing Your Book: Designing Books, Typesetting, Layout, Book Printing Materials, The Printing Process 109
Information Packaging 110
Production and Printing Time 110
Book Design 111
Book Format 112
Color Printing 123
Printing Materials 123
Hardcover or Softcover 130
The Book Cover 132
The Binding 135
Printing Books 139
How Many Books to Print? 144
Estimating Sales 146
Reprints 147
Size of Inventory 148
Selecting a Book Printer 148
Other Editions 157
5 Announcing Your Book: Telling the Book World You're a Publisher and an Author 161
International Standard Book Number (ISBN) 162
Bar Codes 163
Other Important Filings 164
Directories to List Your Book In 170
6 What Is Your Book Worth?: Prices, Discounts, Terms, Collections and Returns 175
The List Price 175
The Pricing Formula 177
Other Pricing Considerations 181
Discounts 182
Terms of Sale 189
Collections 193
Accounts Receivable 195
Returns 196
7 Promoting Your Book: Making the Public Aware of Your Book without Spending for Advertising 201
The Cost of Advertising 202
Advertising vs. Publicity 203
Editorial Copy vs. Advertising Copy 203
Beginning the Promotion 206
Keep Track of Corrections 209
Pattern of Sales 209
Best-sellers 210
Promotion Is Up to the Author 211
Key Media Contacts 212
Promotional Materials 213
Publication Date 218
Book Reviews 220
Selecting Review Periodicals 238
Review Package 242
More on Reviews 248
News Releases 255
Press Kits 264
Radio and Television Talk Shows 265
Author Promotion 271
Book Awards 276
8 Who Will Buy Your Book?: Markets, Distribution Channels 279
Wholesale vs. Retail Sales 280
Distributors and Wholesalers 281
Selecting a Distributor 287
Bookstore Chains 291
The Library Trade 296
School Market 306
Prepublication Sales 309
Nontraditional Markets 310
Target Your Markets 314
Seasons Affect Your Sales 316
Selling to the Government and Military 317
Premiums and Incentives 318
Fund-Raisers 321
Catalogs 323
Subsidiary Rights 323
Opportunities with Other Publishers 332
Book Exhibits 335
9 Advertising Your Book: Using Ads Smarter & Thinking Beyond Them 341
Your Web Site 341
Direct Marketing 342
Co-op Advertising 349
Point-of-Purchase Sales Aids 349
Online Advertising 350
10 Fulfillment: Moving Your Book Out the Door 353
Mail-Order Selling 353
Order Taking 355
Credit-Card Orders 358
Order Processing 359
Credit and Invoicing 366
Delayed Orders 367
Quality Control 370
Inventory and Storage 371
Picking and Packing 374
The Packing Process 381
Shipping Rates 384
Posting 389
Alternatives to Licking and Sticking 391
Returned Books 393
Order Fulfillment Alternatives 395
Remainders 396
11 Coping with Being Published: Or What do I do Now? 399
Your New Status 399
How to Autograph Books 400
Writing Articles 401
Consulting 403
Speaking Engagements 403
Author Promotion 404
Your Will 405
Stay in Your Field of Expertise 405
Local Stores 406
The Honor of Being Copied 407
Afterword 409
Appendix 1 Your Book's Calendar 411
Appendix 2 Resources for Publishers 417
Recommended Reading/Bibliography 418
Book Production & Promotion Resources 426
Glossary 441
Index 457
Colophon 465
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted July 19, 2006

    A Must for any Writer Considering the Self-Publishing Route

    Dan Poynter's 'Self-Publishing Manual: How to Write, Print and Sell Your Own Book' guides you through the entire self-publishing process -- from start to finish. Not only does Poynter tell you how to self-publish your book, but he reveals the marketing process as well. In addition to Poynter's informative text, he also provides samples. Some of Poynter's samples include: a review request, press release, invoice, returns policy statement, request for quotations and other samples. The 'Self-Publishing Manual' includes an organized glossary and index to help you understand what terms mean, and to aid you in finding what you're looking for. Before receiving this book, I was considering self-publishing the second edition of my writer's reference book, and I was scouring the Internet for all the self-publishing information I could find, but now that I have Poynter's self-publishing manual I have everything I need right in front of me, and I've learned a whole lot more about the process of self-publishing, such as why I should self-publish, the costs involved, how many books I'll need to print, where to find bar code suppliers, how to analyze my market and so much more. 'Self-Publishing Manual: How to Write, Print and Sell Your Own Book' is a valuable guide for any writer looking to self-publish his or her own book!

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  • Anonymous

    Posted July 1, 2000

    Self-publishers need this book

    This book explains what you should and shouldn't do. What I like best is that the author explains what he did wrong and how you can prevent doing it yourself. He pulls no punches and tells the truth. There are so many details you won't believe they all fit into one book. Being in the business myself, I know this book will help you in so many ways.

    Was this review helpful? Yes  No   Report this review
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