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Self Versus Others: Media, Messages, and the Third-Person Effect

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Overview

This volume explores the third-person effect and its role in media as a means of persuasion. This distinctive work synthesizes more than two decades of research on the third-person effect, the process by which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be. Authors Julie L. Andsager and H. Allen White focus their analysis specifically on the role of media and media messages, and assert that the third-person effect functions as a means of persuasion. They explore the underlying concepts and connections this effect shares with established theories of persuasion and mediated communication.

Self Versus Others demonstrates the significant impact perceptions of others have on public opinion, behavior, and policy, and illustrates how understanding the means through which persuasion can be accomplished provides a powerful tool. It will serve as a valuable resource for researchers and future researchers, both as a snapshot of a specific phenomenon and as a guidebook for conceptualizing the building of theory.

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Product Details

  • ISBN-13: 9780805857160
  • Publisher: Taylor & Francis
  • Publication date: 3/1/2007
  • Series: Routledge Communication Series
  • Edition description: New Edition
  • Pages: 168
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.60 (d)

Table of Contents


Preface     ix
The Third-Person Effect     1
Receiver Variables     12
Message Variables     31
Source and Channel Variables     48
The First-Person Effect as Persuasion     60
Defining the Others     78
Systematic Versus Heuristic Processing     102
Understanding the Third-Person Effect as a Special Context for Persuasion     118
References     135
Author Index     147
Subject Index     151
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