Sell & Re-Sell Your Photos: Learn How to Sell Your Photographs Worldwide

by Rohn Engh, Mikael Karlsson

Overview

Sell your photos again and again!

Live anywhere. Pick your hours. Be your own boss. Earn more money. See your pictures in print. Discover the freedom of a profitable photo business by learning the secrets behind making and selling editorial stock photography.

For more than three decades, industry classic Sell & Re-Sell Your Photos has been giving new and veteran photographers the tools to sell their pictures consistently to markets they enjoy. Rohn Engh's master text, with updates from independent photographer Mikael Karlsson, outlines the time-tested formula for successfully marketing your work to publishers world-wide.

This completely revised and expanded 6th edition features up-to-date advice, brand new photos and charts and tables to help you achieve your goals.

Learn how to:

 • Create enduring images—the ones photo buyers always need
 • Price your photos like a professional
 • Find your niche and corner that market
 • Take and market your work with modern technology
 • Confidently submit to agencies and publishers
 • Digitally store your archive
 • Protect yourself and your photos with basic copyright laws and regulations
 • Includes a detailed five-week action plan to get you organized and selling
Master the stock photography market: Take pictures today that you can sell for many tomorrows to come!

Product Details

ISBN-13:	9781440344350
Publisher:	Penguin Publishing Group
Publication date:	08/17/2016
Edition description:	Sixth Edition
Pages:	320
Sales rank:	524,982
Product dimensions:	6.00(w) x 8.90(h) x 1.00(d)

Table of Contents

Introduction 9

Chapter 1 The Wide World of Possibilities 13

The Buyers are Waiting

Trends in the Marketplace

Fifty Thousand Photographs a Day

A Wide-Open Door

Find the Market, Then Create

You, the Photo Illustrator

The "Theme" Markets

Magazines

Books

A Hedge Against a Downturn in the Economy

Good Pictures-Wrong Buyers

Chapter 2 What Photos Sell and Re-Sell 27

The Difference Between a Good Photo and a Good Marketable Photo

Enduring Images

Good Marketable Photos

The Rohn Engh and Mikael Karlsson Principle for Producing a Marketable Photo Every Time

The Principle

Become a Monopoly

Photos That You Can Read Into-Using the Principle

You Are an Important Resource to Photo Buyers

A Gallery of Stock Photos

Chapter 3 Finding Your Corner of the Stock Photography Market 46

First, Find Yourself

Photographically… Who Am I?

Your PS/A (Photographic Strength/Areas)

The Majors and the Minors

How to Use Reference Guides, Directories and the Internet

Using Your Local Interlibrary Loan Service

Using the Internet

Chart Your Course… Build a Personalized Market List

The Total Net Worth of a Customer

Long-Term Value

Chapter 4 Getting Started 66

The Five-Weekend Action Plan

Chapter 5 Producing a Marketable Photo 71

Some Basic Questions Answered

What ISO Should I Use?

Scanning: Should I Do It Myself?

Digital Previews and Submissions

Q and A

Chapter 6 Taking and Making Editorial Stock Photos 79

Do You Take or Make Them?

Danger Ahead: Trite Pictures

How to Manage Models

Should You Pay Your Models?

Other Model Sources

When Is a Model Release Necessary?

Dealing with Officials

Chapter 7 The Fine Art of Dealing With Photo Buyers 93

Getting to Know Them

The Reliability Factor

The Photo Buyer Connection

Should You Visit a Photo Buyer?

Should You Write?

Should You Telephone?

Should You E-mail?

Get on the Available-Photographers List

Selling the Same Photo to Multiple Buyers

Scanning and Photocopying Your Photographs

The Central Art File

The Permanent File System

The Pirates

The Legal Side

Chapter 8 Pricing Your Photos 111

Master Your Marketing System First

Sell and Re-Sell

The Price Range

Base Camp: Inside-Editorial Use

Which Range for You?

Using the Pricing System: What to Charge

Payment for Other Uses

Within the Price Range, Should You Charge the High End or the Low End?

Unique Pictures-What Are They?

Second Use of Your Pictures

State Your Fee

Pricing the Service Photo

Royalty Free

The Lowest Fee Possible: Nothing

Chapter 9 Managing Your Mail and Internet Marketing Operation 128

How Do I Get My Pictures From Here to There?

Delivery: As Close As Your Mailbox and Computer

Our Postal Service-a Bargain for the Stock Photographer

Preparing Your Stock Photos for the Market

Packaging: The Key to Looking Like a Pro

Writing the Cover Letter

Deadlines: A Necessary Evil

Unsolicited Submissions

The Magic Query Letter

Should You Deal with Markets Outside of the United States?

Which are the Heavy Purchasing Months?

How Long Do Photo Buyers Hold Your Photos?

Sales Tax-Do You Need to Charge It?

When Can You Expect Payment?

How Safe Are Your Pictures in the Hands of a Photo Buyer?

How Much Recompense Should You Expect?

A Twenty-Six-Point Checklist to Success

Chapter 10 If You Don't Sell Yourself, Who Will? 158

Promoting Your Photography

Talent Can Take You Just So Far

Look Like a Pro Even If You Don't Feel Like One… Yet

Your Personal Trademark or Logo

Build a Mailing List

Credit Lines and Tearsheets-Part of the Sale

Show Yourself Off

Reassess Your Promotional Effectiveness

Some Final Self-Promotion Suggestions

Chapter 11 Assignments 179

An Extra Dimension for the Photo Illustrator

Negotiating Your Fee

Expenses

Extra Mileage From Assignments

Industry-Sponsored Assignments

The Stringer

Self-Assignments-Where Do You Start?

Making the Contact

A Sampling of Hot Sellers

Chapter 12 Stock Photo Agencies and Decor Photography 200

Outlets for Track A

Everything New Under the Sun

Prepare to Share Your Profit

Agencies: A Plus with Limitations

How to Contact a Stock Photo Agency

The Timely Stock Agencies

Stock Agency Catalogs

Possible Problems in Dealing with Stock Agencies

Do You Need a Personal Rep?

Using a Stock Agency

Start Your Own Mini-Agency

Décor Photography: Another Outlet for Your Standards

Chapter 13 Keeping Records: Knowing Where Everything Is 224

The Lazy Person's Way to Extra Sales-Knowing What's Selling

File It! How to Avoid Excessive Record Keeping

Knowing How to Put Your Finger on It: Cataloging Your Black and Whites and Transparencies

The Basics

The Systems

Counting the Beans

Protecting Your Files

Everything Has Its Place

Digital Storage

Chapter 14 Working Smart 232

The Success Habit: Following Through

Setting Goals

Getting Organized

Time Your Goals

Is It Easy? A Survival Secret

Think Small

You Manage the Business-Not the Other Way Around

A Self-Evaluation Guide

How to Measure Your Sales Strengths

Pictures Just Aren't Selling?

A Potpourri of Additional Aids in Working Smart

Tweak Captions to Attract More Photo Buyers

Chapter 15 Rights and Regulations 246

Copyright

Copyright Infringement

Group Registration

How to Contact the Copyright Office

Interpreting the Law

Be Wary of Dates

Laying Claim to Your Picture

Some Drawbacks of the Copyright Law

A Remedy

Q and A Forum on Copyright

Work for Hire

Electronic Rights

Which Usage Rights Do You Sell?

Read the Fine Print

Forms to Protect Your Rights

Legal Help

You Will Rarely Need a Model Release for Editorial Use

Model Releases-When Must You Get Them?

Oral Releases

Can We Save Them Both? The Right of Privacy and Our First Amendment Rights

Chapter 16 Your Stock Photo Business: A Mini Tax Shelter 274

The Great Rebate

The Tax Return

Carrybacks

Your Stock Photography Business Deductions

Chapter 17 Stock Photography in the Digital Age 288

Which Computer to Buy?

Cataloging and Retrieving Your Pictures

CD-ROMs

Establish Your Own CD-ROM Service

The Three Fs: Fone, Fax and FedEx

Internet: The Electronic Post Office

Online Delivery

Printers to the Rescue

Captions

Word Processing

Spreadsheets

Graphics

Picture Enhancement

Storage

Where to From Here?

Interview with Carole Albertson, Photographer and Owner of LostLands.Net Web Hosting Company

Bibliography 313

Index 315

About the Author 319