Sell Short: A Simpler, Safer Way to Profit When Stocks Go Down

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Overview

Ever since Dutch trader Isaac Le Maire invented short selling in1609 (and evoked the first ban on it), short selling has been seenas the dark side of stock trading—slightly suspect and toointricate for individual investors. Today, short selling is anintegral part of all markets and new tools can make it as simple asbuying stocks.

As Michael Shulman explains in this book, a short seller is aprofit-seeking contrarian who sees opportunities others do not as astock or market segment...

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Overview

Ever since Dutch trader Isaac Le Maire invented short selling in1609 (and evoked the first ban on it), short selling has been seenas the dark side of stock trading—slightly suspect and toointricate for individual investors. Today, short selling is anintegral part of all markets and new tools can make it as simple asbuying stocks.

As Michael Shulman explains in this book, a short seller is aprofit-seeking contrarian who sees opportunities others do not as astock or market segment moves down. In Sell Short, Shulman turnsthe mystery of short selling inside out, revealing how using thesame fundamental approach underlying the purchase of a stock canlead to tremendous opportunities on the short side.

Shulman does not believe traditional short selling is a goodtrading approach for individuals and this simple, but comprehensiveoverview of short selling focuses on buying puts or, in somesituations, exchange-traded funds (ETFs). Throughout these pages,Shulman reveals the day-to-day details needed to generate shortside profits. He describes how short selling works and howindividual investors can best identify compelling opportunitiesbefore Wall Street finds them. Shulman also helps you to determinewhat part of your portfolio will fund short selling, whatpercentage of your capital should go to the short side, and how bigeach position should be.

Filled with in-depth insights and straightforward advice, SellShort walks you through the mechanics of opening, managing, andclosing a position, including rolling or pressing a position toincrease profits. (Shulman does cover traditional shorting, though,in case you'd like to take that route.)

Step by step, this book prepares you to:

  • Prospect for gold in fading stocks
  • See opportunities that Wall Street misses
  • Create, manage, and exit a position
  • Short stocks, markets, and indices as well as specificsub-segments of the market, real estate (through REITs),commodities, and even countries
  • Create the "rocket-fueled trade"—the higher-risk purchaseof calls on double inverse ETFs
  • Explore advanced trading techniques such as selling calls,hedging, bear call spreads, selling puts on short ETFs, andmore

There is no better guide for individual investors to the shortside of the market than Michael Shulman. He is the man who shortedBear Stearns seven days before its historic meltdown and predictedin September 2008 that WaMu and Wachovia would follow Lehman downthe tubes. His newsletter, ChangeWave Shorts, has been a leadingsource for individual short sellers.

In this volatile market, opportunities abound if you have thewill and the know-how to reach for them. Are you ready to come overto the short side?

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Product Details

  • ISBN-13: 9780470412336
  • Publisher: Wiley
  • Publication date: 3/30/2009
  • Edition number: 1
  • Pages: 225
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Michael Shulman is the Editor of ChangeWave Shorts, a weekly newsletter from InvestorPlace Media that educates and informs readers on short selling stocks, providing specific recommendations on opening, managing, and closing short positions. In 2007 and 2008 his recommendations produced average returns greater than 50 percent. At ChangeWave, he was the founding manager of their research services for institutional investors, hedge fund investing, and ChangeWave Insight and also created and wrote ChangeWave Biotech Investor. Mr. Shulman was the founder and CEO of AtYourBusiness.com; an executive board member of NextGen Capital, a venture fund based in Fairfax, Virginia; and spent many years in the technology industry in Silicon Valley. His work has been published in a variety of trade, general business, and online venues, including SeekingAlpha.com, the Los Angeles Times, the Motley Fool, and Worth online. He has been a guest on Fox Business, CNBC, and the Options Trading Network and is a regular speaker at various money shows and traders expos around the country.

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Table of Contents

Introduction.

Chapter 1 The Schadenfreude Component of Your Portfolio.

Chapter 2 How Shorting Works.

Chapter 3 The Case for Puts.

Chapter 4 Prospecting for Gold in Fading Stocks.

Chapter 5 Technical Indicators—You Gotta Love ThisChart.

Chapter 6 Creating a Position.

Chapter 7 Going Short the Traditional Way or BorrowerBeware.

Chapter 8 Shorting a Market Segment.

Chapter 9 Creating the Great Segment Trade.

Chapter 10 Shorting the Indices—Only the Big Ones.Please.

Chapter 11 Managing a Position or Everyone Has a Plan Until TheyGet Punched in the Face.

Chapter 12 Shorting Commodities and Real Estate.

Chapter 13 Shorting a Country.

Chapter 14 Shorting in a Bull Market.

Chapter 15 Advanced Trading Techniques.

Chapter 16 Case Studies—Ruby Tuesday, the Bear, and theHome Builders.

Glossary.

About the Author.

Index.

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted August 16, 2013

    Vixeys den

    She dug a den and she rests.

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  • Anonymous

    Posted June 10, 2013

    Well written and full of insight

    Was looking more for a regular short sale book but was happy to find information on both shorting and options.

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