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Sell What You Sow!: The Grower's Guide to Successful Produce Marketing

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The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription ...

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Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase ... benefits world literacy! Read more Show Less

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1994 Paperback Good This is a former library book with library stickers and stamps. 100% of this purchase will support literacy programs through a nonprofit organization!

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1994 Paperback Fair ***TOO LARGE for INTERNATIONAL SHIPPING! ! *** *Book only! Ex-library. Light interior markings. Good reading copy. Moderate wear. All items shipped to US ... include delivery confirmation. Thanks for looking! Read more Show Less

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Gibson, Andrea, Poe 1994 Trade paperback Good. pb, ex-lib with usual markings, some minor usage wear, nice clean copy, binding tight, each book individually hand-cleaned, ... A174-WL914, A small family business committed to BIG service! We ship our books in padded envelopes! Trade paperback (US). Glued binding. 302 p. Audience: General/trade. Read more Show Less

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1994 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not ... include cdrom or access codes. Customer service is our top priority! Read more Show Less

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Andrea Gibson Auburn, CA 1994 Trade Paper Very Good 4to-over 9?"-12" tall 0963281402 Volume has light edgewear, front corners bumped, front cover somewhat faded with a small ... sticker, interior is clean. 298 pages. P-10. Read more Show Less

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1994 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not ... include cd-rom or access codes. Customer service is our top priority! Read more Show Less

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Gibson, Andrea, Poe 1994 Trade paperback Good. Trade paperback (US). Glued binding. 302 p.

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Overview

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

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Editorial Reviews

Library Journal
Gibson is an agricultural journalist whose writings have appeared in numerous farm publications. His book is intended for small farmers, gardeners, and anyone interested in marketing their own produce. As implied by the title, Gibson's emphasis is on the many aspects of marketing crops as opposed to growing them. His first several chapters deal entirely with market planning; additional chapters discuss such direct marketing options as roadside markets, pick-your-own operations, and mail order. Selling to retailers and wholesalers is also covered, as are other considerations of running a business such as pricing, promotion, insurance, and coping with government regulations. Gibson cites many additional publications and resources, adding to the usefulness of his volume. With its practical ``how-to'' approach, this book is recommended for public libraries.-- William H. Wiese, Iowa State Univ. Lib., Ames
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Product Details

  • ISBN-13: 9780963281401
  • Publisher: New World Publishing
  • Publication date: 1/1/2006
  • Edition description: New Edition
  • Pages: 304
  • Product dimensions: 8.61 (w) x 11.16 (h) x 0.70 (d)

Meet the Author

Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted January 14, 2000

    Farmers Should Read This Book

    I am a Direct Farm Market owner. When planning a trip to the Ukraine to help women farmers in that area learn 'Western' ways to market what they grow, I dragged out my copy and began rereading. As I remembered, it was great stuff-very helpful, well organized, written with humor, factual. This book has become a standard reference book for my operation and expansions.

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