Sell What You Sow!: The Grower's Guide to Successful Produce Marketing

Sell What You Sow!: The Grower's Guide to Successful Produce Marketing

by Eric Gibson, Andrea Gibson
     
 

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The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return

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Overview

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

Editorial Reviews

Library Journal - Library Journal
Gibson is an agricultural journalist whose writings have appeared in numerous farm publications. His book is intended for small farmers, gardeners, and anyone interested in marketing their own produce. As implied by the title, Gibson's emphasis is on the many aspects of marketing crops as opposed to growing them. His first several chapters deal entirely with market planning; additional chapters discuss such direct marketing options as roadside markets, pick-your-own operations, and mail order. Selling to retailers and wholesalers is also covered, as are other considerations of running a business such as pricing, promotion, insurance, and coping with government regulations. Gibson cites many additional publications and resources, adding to the usefulness of his volume. With its practical ``how-to'' approach, this book is recommended for public libraries.-- William H. Wiese, Iowa State Univ. Lib., Ames

Product Details

ISBN-13:
9780963281401
Publisher:
New World Publishing
Publication date:
01/01/2006
Edition description:
New Edition
Pages:
304
Sales rank:
1,361,149
Product dimensions:
8.40(w) x 10.90(h) x 0.80(d)

Related Subjects

Meet the Author

Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.

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