Jennifer Allan is a former top producing real estate broker, a published author, a speaker, and a trainer. From her first day on the job as a real estate agent, she resisted the efforts of her company trainers, her broker, and her fellow agents to persuade her to implement the traditional real estate prospecting techniques of cold calling, door knocking, and mass mailing. Instead, she focused her business-building efforts on the people she already knew or the people she met. Without ever pestering a soul, she built a business based almost entirely on business and referrals generated from her sphere of influence. Jennifer has is a regular columnist in Realty Times and a frequent contributor to RIS Media, a member of the RE/MAX Hall of Fame, and is one of the industry's most popular bloggers.
Sell With Soulby Gri Jennifer Allan
Sell with Soul is part rookie-survival-guide and part call-to-action for the real estate community. Largely autobiographical, the author shares her rise from a nervous rookie agent to a successful real estate broker in Denver, Colorado. The book also contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, marketing listings and negotiating inspections.
Allan also shares more than 60 stories from her own career - some positive and others not-so - that will help the new agent better understand her cautions and recommendations. Sell with Soul also speaks out against the status quo. Allan describes the differences between the "Old School" philosophy of real estate thought and her own "soulful" philosophy. She asks agents to consider the needs of their clients first, before considering their own personal need for a paycheck. She counsels them to welcome every "learning experience," even when the experience does not result in a closed sale. She urges new licensees to strive to be competent and knowledgeable before they ask the general public to honor them with their business. Many new agents have written to tell Allan how her book gave them hope that they could succeed without sacrificing their principles or changing their personalities. Even experienced agents have expressed that reading Sell with Soul changed the direction of their real estate careers.
- Publication date:
- Sales rank:
- Product dimensions:
- 5.90(w) x 8.90(h) x 0.70(d)
- Age Range:
- 18 Years
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This book is exceptional for ALL agents but more so if you are a new agent or are aspiring a career in RE. This book is NOT about traditional sales tactics, cold-calling or door knocking in order to get business! Jennifer stresses less stressful tactics :) i.e., growing your business with people "who know who you are." Learn the trade, learn the market, master it, take care of your existing/ new and potential clients the way you would like to be taken care of and be darn good at it!.... and watch your business grow!!! JA gives advice, shares some mistakes she encountered along the way that will definitely help you NOT to make the same mistake but overall, be yourself, love what you do, have fun with it and sell with soul! I would totally recommend this book to anyone who is looking to enter the RE world!
This book is a great resource for all real estate agents, but primarily will benefit new agents. I am so glad that I read this book early in my career. The author's primary emphasis is that an agent should learn the trade inside out, provide excellent service to existing clients, and then watch your business grow through referrals from satisfied clients. While that sounds simple, it's not always easy in the real world. But Ms. Allan paints a picture of what it really looks like to stand on those principles and develop a lasting career. The author is very candid about mistakes she made as a new agent and I feel that I will save myself a lot of heartache and embarrassment by learning from her examples of what not to do. Above all, the author emphasizes that an agent can be successful and still be herself(himself), rather than trying to be someone that others tell her(him) that she(he) should be. This will be a book that I will keep in my personal library to read again many times.