Sellebrity: My Angling and Tangling With Famous People


Sellebrity is at once a poignant culmination of Lois' ideas and memoirs, and a showcase of 139 of his most influential celebrity campaigns for culture-bending products such as Xerox, ESPN, Jifly Lube, Lean Cuisine, Tommy Hilliger and USA Today, illustrated with the original ads and images. Designed by Lois himself, the book presents the stories behind the ads, explaining in Lois' entertaining, irreverent prose how the ad was conceived, how the celebrity powers the Big Idea, and the unexpected pitfalls, scuffles, ...
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Sellebrity is at once a poignant culmination of Lois' ideas and memoirs, and a showcase of 139 of his most influential celebrity campaigns for culture-bending products such as Xerox, ESPN, Jifly Lube, Lean Cuisine, Tommy Hilliger and USA Today, illustrated with the original ads and images. Designed by Lois himself, the book presents the stories behind the ads, explaining in Lois' entertaining, irreverent prose how the ad was conceived, how the celebrity powers the Big Idea, and the unexpected pitfalls, scuffles, and lifelong friendships that ensured as Lois "angled and tangled" with the stars. In addition to the campaigns, the book features revealing sections on Obnoxious Celebrities (The Dirty Dozen), All-Time Favorites, Heroes. Most Memorable Clients and Hall of Fame Bosses, it also includes a chronology of his prolific life and legendary career.
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Product Details

  • ISBN-13: 9780594433583
  • Publisher: Phaidon Press
  • Publication date: 3/28/2003
  • Pages: 272
  • Product dimensions: 8.70 (w) x 9.80 (h) x 1.40 (d)

Table of Contents

1 Floyd Patterson: Left for Dead in the Ring
2 Brooklyn Dodgers: Thinking of Going to Los Angeles?
3 Yogi Berra: Talks to a Cat with a Long Island Accent: Whitey Ford
4 Andy Warhol: Drowning in a Giant Can of Campbell's Soup
5 Muhammad Ali: Palm Reading of Ali's Hand in Ali/Frazier III Fight Program
6 Pat Benatar, David Bowie, Boy George, Dire Straits, Eurythmics, Hall & Oates, Huey Lewis and the News, Billy Idol, Michael Jackson, Mick Jagger, Cyndi Lauper, Madonna, George Michael, Stevie Nicks, Police, Lionel Richie, Tears for Fears, Thunderbirds, Pete Townshend, Van Halen, ZZ Top: "I Want My MTV"
7 Joe Namath: "My Old Pal Ovaltine!"
8 Nauga: The Birth of an Ugly Celebrity Spokesman
9 Adolf Hitler: Searching for Hitler in Germantown
10 New York Yankees: Opening Day Lineup with an Italian Accent
11 Alexander Hamilton: Our Pledge to the Founder of the Post
12 Susan Blakely: Becomes a Star by Milking a Cow
13 Jimmy Breslin: "Hello? Edwards & H-H-Hanly?"
14 Mickey Mantle: "I'm Learnin'. I'm Learnin'"
15 Bobby Riggs, Margaret Court Smith, Billie Jean King: Men Vs. Women
16 Floyd Patterson: Defends "Cassius Clay"
17 Garry Kasparov Vs. Anatoly Karpov: Nose to Nose
18 Robert Benchley: Immediate Ambiance
19 Alger Hiss: Presents a Typewriter to Sportswriter: Red Smith
20 Mona Lisa, Pinocchio, Jaws: Why is this Shark Laughing?
21 Sonny Liston: The First Black Santa
22 Jack Nicholson, Peter Fonda, Dennis Hopper: St. Patrick's Easy Rider Marquee
23 Paul Revere: The Shot Heard 'Round the World
24 Robert Moses, Moses & God: "Moses-Thou Shalt Not Build a Road"
25 Chief Johnny Big Tree: The Man Who Posed for the Indian Nickel
26 Bob Dylan: Jokerman, MTV Best Video of the Year
27 Susan Anton, Marvin Hagler, Telly Savalas: "I'm Just Wild About Harrah's!"
28 Senator Jacob Javits: The Missing Campaign Portrait
29 Priest on $64,000 Question: 15 Minutes of Fame
30 19 New York Chefs: Praying for a Good Review
31 Mayor Ed Koch: Begging for Bucks
32 Richard Nixon: Being Made Up to Become President
33 Tommy Hilfiger, Calvin Klein, Perry Ellis, Ralph Lauren, Geoffrey Beene, Bill Blass, Stanley Blacker: Famous with Two Outrageous Ads
34 Darrel Dess: God and Gladiators
35 Darryl Strawberry: "Don't Take Drugs ... Take Pictures!"
36 Oprah Winfrey, Barbra Streisand, Jackie Joyner-Kersee, Sister Mary Rose McGeady, Liz Taylor, Tina Turner, Gov. Ann Richards, Barbara Bush, Helen Gurley Brown, Gloria Estefan, Admiral Marcia Evans, Liza Minnelli, Gloria Steinem, Naomi Wolf, Rosalyn Carter, Faye Dunaway, Monica Seles, Rosa Parks, Eunice Kennedy Shriver, Carol Channing, Nancy Kerrigan, Julie Krone, Daisy Fuentes, Naomi Judd, Senator Olympia Snowe, The Delaney Sisters, Whoopi Goldberg, Barbara Walters, Angela Lansbury, Martha Stewart, Reba McEntire, Leanza Cornett, Christina Saralegui, Elizabeth Dole, Lauren Hutton: The No Nonsense American Woman of the Month
37 Rubin Hurricane Carter: Elisting Celebs to Help Free an Innocent Man
38 Frank Sinatra: And his Sicko-Phants
39 Richard Nixon: In the Oval Room, Alone, Late at Night
40 Dick Tiger vs. Joey Archer: Forcing About with Two Tiny Ads
41 Elizabeth Taylor, Richard Burton, Cleopatra: Spoof of Cleopatra
42 Carol Channing, Jackie Gleason, Bob Hope, Prof. Irwin Corey, Rodney Dangerfield, Henny Youngman, Joel Grey, Lynn Redgrave, Eddie Arcaro, Willie Shoemaker, Lainie Kazan, Ben Vereen: "The New York Bets"
43 Frank Sinatra: "There's Some Nut on the Phone"
44 Autographs of Worldwide Celebs: The Four Seasons Restaurant
45 Svetlana Stalin: Joe Stalin's Fink Daughter
46 Robert Redford: Narrates Wolf Record
47 87 Pontiac Choirboys: Neighborhood Celebrities
48 Joe Louis: "Where Were You When I Needed You?"
49 Unfamous Woman: The Reason There's No Film Ingenue on this Cover
50 Andy Warhol & Sonny Liston, Salvador Dali & Whitey Ford, Hermione Gingold & George Raft, Bennett Cerf & Ethel Merman, Mickey Spillane & Marianne Moore, Rex Reed & Mickey Rooney, Dean Martin, Jr. & Satchel Paige: "When You Got It - Flaunt It" Odd Couples
51 Ed Sullivan Dons a Beatles Wig
52 Morton Downey, Jr.: Creating the Mighty-Mouth of Television
53 Dagwood Bumstead, Art Buchwald, James Beard: Food Covers Bite the Dust
54 Masaichi Kaneda: A Grandiose Baseball Scheme
55 Alice Pearce: Applies Lipstick, Turns into Joey Heatherton
56 Tiny Tim, Michael J. Pollard, Arlo Guthrie: Not 3 Pretty Faces
57 Lois, Holland, Callaway: Become Celebs
58 Muhammad Ali: As the Martyr St. Sebastian
59 Senator Warren G. Magnuson: Winning By Pointing a Finger
60 Mickey Mantle, Johnny Unitas, Wilt Chamberlain, Ray Nitschke, Oscar Robertson, Don Meredith, Willie Mays: "I Want My Maypo!"
61 Don King: "It Made My Hair Stand on End!"
62 Jacqueline Onassis: Her Vision of Aristotle Onassis
63 Joe Bonanno: Portrait of a Loving Parent
64 Alarmo: Animated Superhero Selling Home Security
65 Greg Norman, Dominique Wilkins, Michael Chang, Boomer Esiason, Dennis Rodman, Dan Johnson: "Pump Up and Air Out!"
66 Road Runner: Celebrity Spokesbird
67 Ursula Andress: My Battered Woman
68 Jimmy Brown, Pierre Salinger, Kim Novak, Tony Curtis, Pat Brown, Ed Sullivan, Lynn Redgrave, Casey Stengel: Dissin' the Truman Capote Party
69 Muhammad Ali, Rubin Hurricane Carter: The Ultimate Celebrity Campaign
70 Joe Dimaggio: "Where Have You Gone, Joe Dimaggio?"
71 Bob Dylan, Muhammad Ali: The "Hurricane" Song
72 Barbie As Bettie Page: The Queen of Curves
73 Joe Namath vs. the National Organization for Women
74 Dorothy Lamour: Flying Once Again, on the Road to Morocco
75 Tom Margittai & Paul Kovi: Saving a White Elephant
76 Alex Von Bidder, Julian Niccolini: The Torch is Passed
77 JFK: A Nation's Tears
78 Bill Russell, Bob Cousy, Bob Pettit, Jerry West, Rick Barry, George Mikan, John Havlicek, Elgin Baylor, Bill Walton, Wilt Chamberlain, Oscar Robertson, Red Auerbach: Anacin Dream Team
79 Marilyn Monroe: Invitation to Seven Year Anniversary
80 Leeza Gibbons, Chris Evert, Rita Moreno, Susan Lucci, Kathy Mattea, Heather Whitestone: Mystery Celebs: Whose Legs are These?
81 Mayor John Lindsay: Awol at the Harlem Ice House
82 Susan Sarandon: On TV as a "Young Mama" in 1967
83 Sandy Duncan: Sings "I'm Your Mother"
84 Aunt Jemima: Creating Aunt Jemima Syrup
85 Robert Kennedy: Ruthless Bobby Takes on the Silver-Haired Grandpa
86 Dr. Spock: "What Kind of Baby was Dr. Spock?"
87 Lt. William Calley: A Killer Celebrity Cover
88 Michael Jackson, Shirley Tempel, E. T., Mozart, Kelso, Cats, Rin Tin Tin: 5th Anniversary: Famous 5-Year-Olds
89 Hubert Humphrey: The Dummy on the Lap of LBJ
90 Walt Clyde Frazier: A Cool Dude Superstar Modeling Clothes
91 Charlie Chaplin: The Bodybuilder is a Tramp
92 Carlos Santana, Calvin Klein, Tommy Hilfiger, Ralph Lauren: The First-Name Fame Game
93 Bob Cousy, Whitey Ford, Boomer Esiason, Mrs. Alan King: Hometown Long Island Celebs
94 Phyllis Diller, Richard (Jaws) Kiel: "I Love My Mug ... Root Beer"
95 Thirteen Women Senators: The Sister Power Dream Team
96 The Unknown Celeb: Whose Ear is This?
97 Patrick Ewing: Phoenix Signs Ewing
98 Dustin Hoffman: "Little Big Man" in New York City
99 Marcus Allen, Bobby Bonilla, Dennis Byrd, Ray Childres, Roger Clemens, John Elway, Leonard Marshall, Eric Davis, Richard Dent, Mike Ditka, Boomer Esiason, Jumbo Elliot, Dennis Conner, Ernest Givens, Bob Golic, Jim Harbaugh, Jeff Hostetler, Jim Kelly, Howie Long, Ronnie Lott, Dan Marino, Warren Moon, Greg Norman, Darryl Strawberry, Joe Paterno, Rick Pitino, Andre Reed, Lawrence Taylor, Gabriela Sabatini, Mike Singletary, Bruce Smith, Thurman Thomas: "In Your Face" Makes ESPN No. 1
100 Mussolini, Jimmy Cagney, Lyndon Johnson, Burt Lancaster, Rosalind Russell: X-Rated Celebrity Quotes on Walls of Ma Bell's
101 Germaine Greer Ogles Norman Mailer as King Kong
102 Donald Trump, Jimmy Breslin, Jason Williams, Rebecca Lobo, Brian Dennehy, Kim Raver, Ed Koch, Tim Robbins: Braving Hurricane Floyd
103 Dozens of Brothers: Celebrity Brothers on Menus
104 Mayors Alioto, Massell, Landrieu, White, Maier & Lee Alexander: Six Best Mayors in America
105 Nathan Lane, Matthew Broderick: Shooting The Producers the Morning After
106 Joe Louis, Marianne Moore, Eddie Bracken, Jimmy Durante, Norman Thomas, John Cameron Swayze, Helen Hayes, Kate Smith: Famous People Beyond Reproach/Esquire Cover
107 Dick Schaap: The New York Times Crossword Puzzle and His Obit
108 Jack Ruby: Shoots Lee Harvey Oswald Once More
109 Fidel Castro: Castro and His Revolting Parrot
110 Malcolm Forbes, Leona Helmsley, J. Danforth Quayle, Bill and Hillary Clinton, Zsa Zsa Gabor, Latoya Jackson, Rob Lowe: No Excuses Award of the Month
111 Pauline Trigere: "Dear John" Brouhaha with John Fairchild
112 Ann-Margret: Takes on Woody Allen
113 Power Lunch Celebs: Fihe Interrupts Lunch
114 Bob Dylan, Malcolm X, Fidel Castro, JFK Heroes of College Students
115 E. G. Marshall, Zsa Zsa Gabor, Roddy McDowell, Joe Namath, Dennis Weaver, Cliff Robertson, Sally Struthers, Shecky Greene, Michael Nouri, Robert Webber, Neil Sedaka, Dave Debusschere, Harry Morgan, Polly Bergen, Phil Rizutto, Peter Graves, Brenda Vacarro, Stefanie Powers, Barbara Rush, Pauline Trigere, Lloyd Bridges, Robin Wright, William Friedkin, Eva Marie Saint, Melissa Sue Anderson, Johnny Unitas, Chita Rivera, Michael Moriarty, Franco Columbu, Patty Duke, Audrey Landers, Ralph Bellamy, Joanna Cassidy: "I'm Going Home ... To Greece!"
116 Muhammad Ali, Joe Frazier: Thrilla in Manila Fight Program
117 Florence Knoll: Paying Homage
118 Howard Hughes: The Very First Howard Hughes Hoax
119 George Foreman vs. Evander Holyfield, Bart Simpson & Bugs Bunny, Billy Crystal & Patrick Ewing: "The Battle of the Ages" Heavyweight Championship Bout
120 Bo Svenson: "Hang Over this Cliff or I'll Throw You Off It!"
121 Kirk Douglas: Imitates Himself for Holyfield/Tyson Fight
122 Richard Benjamin, Theodore Bikel, Truman Capote, Howard Cosell, Ernest Gruening, Michael Harrington, James Earl Jones, Roy Lichtenstein, Sidney Lumet, George Plimpton, Budd Schulberg, Jose Torres: 12 Angry Men Stand Up for Ali
123 Elvis Presley, Leslie Uggams: Elvis Lives!
124 Jack Dempsey, Casey Stengel, Betty Grable, Jane Russell: Two Macho Men and Two Hollywood Sex Symbols Who Love Pussycats
125 Ed Koch, Mayor John F. Hylan: The Mayor in 1924 Announces the Birth of Little Eddie Koch
126 New York Post Reporters: "We're Keeping the Sizzle but Adding the Steak!"
127 Norman Jewison, Andrea Dromm: A Star is Scorned
128 Jack Lemmon, Tyne Daly, Edward James Olmos: Union, Yes!
129 Phantom of the Opera, Azania of the Jungle, Robin Hood: Selling Condoms on TV
130 Bill Wennington: Substitutes for Michael Jordan
131 Bearded Celebs: Welcome Bearded Dave Marash Back to New York
132 Reggie Jackson, Tommy Tune, Carol Channing, Eartha Kitt, Donald O'Connor, Adam West, Downtown Julie Brown, Hector Camacho, Nancy Sinatra, Wilt Chamberlain, Gene Shalit, Lesley Ann Warren, Rita Moreno, The Pointer Sisters: 15 Masked Celebs Make Rio the Big Winner in Vegas
133 Ernie Kovacs: A Dream Day with Ernie Kovacs Turns into a Nightmare
134 Groucho Marx: The Last of the Marx Brothers Leaves Us Laughing
135 Puss'n Boots: My Cat Follows in the Footsteps of the Most Famous Cat Ever
136 Tarzan & Jane: Show Up for Portrait, 300 LB. Boy Stays Home
137 Senator Howard Baker, Bill Marriott, Jr., Joe & Deborah Namath, Joan Collins, Wilt Chamberlain, Mayor Jane Byrne, Charles Schwab, Diahann Carroll, Mickey Mantle, Willie Mays, Willard Scott: Singing for USA Today
138 Jean Genet, William Burroughs, Terry Southern, John Sack: An Underground Intellectual Dream Team Covers the 1968 Democratic Convention
139 John F. Kennedy, Robert F. Kennedy, Dr. King: At Arlington Cemetery
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