Selling Books to the Military Market by Michael S. Sedge: An Instant Report from the Poynter Quick Reference Library

Selling Books to the Military Market by Michael S. Sedge: An Instant Report from the Poynter Quick Reference Library

by Dan Poynter, Michael S. Sedge
     
 

The Military Market: A Truthful Look at Size: If you're investigating the military market and read that the current strength of the armed forces is slightly more than 1.55 million people, ignore it. Don't mistake "strength" for "buying power." Truth is the current buying power of the U.S. military market, according to the American Logistics Association, is…  See more details below

Overview

The Military Market: A Truthful Look at Size: If you're investigating the military market and read that the current strength of the armed forces is slightly more than 1.55 million people, ignore it. Don't mistake "strength" for "buying power." Truth is the current buying power of the U.S. military market, according to the American Logistics Association, is nearly 12 million strong.

Product Details

ISBN-13:
9781257669059
Publisher:
Lulu.com
Publication date:
09/09/2011
Sold by:
LULU PRESS
Format:
NOOK Book
File size:
890 KB

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