Selling Cruises, 2E / Edition 2

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Overview

Selling Cruises, 2E gives students a thorough understanding of cruise travel, from freighters to luxury cruising. Knowledge of geography and cruise destinations is emphasized, with all world ports identified on maps and described with marketable appeal. The book also presents key information on applying effective sales skills, qualifying clients for selecting the right cruises and nautical terminology, and references on cruise lines and ferry services offer useful introductions to this unique industry in travel.

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Product Details

  • ISBN-13: 9780766849471
  • Publisher: Cengage Learning
  • Publication date: 8/5/2002
  • Edition description: REV
  • Edition number: 2
  • Pages: 160
  • Product dimensions: 10.80 (w) x 8.30 (h) x 0.40 (d)

Table of Contents

Introduction and How to Use This Manual vii
Chapter 1 Introduction to Cruises 1
Industry Reference Books and Resources 2
Types of Cruises 5
Cruise Details 7
Food and Drink 8
Questions and Answers About Cruises 14
The Cruise Vacation! 16
Cruise Industry Trends and Changes 19
Chapter 2 An In-Depth Look at Cruises 21
Cruise Specifics from A to Z 22
Special Needs Passengers 26
Documentation, Health, and Safety 27
Officers and Ship Personnel 28
Nautical Terms 29
Chapter 3 Freighters, Ferry Services, and Chartering a Boat 35
Freighters 36
Ferry Services 40
Chartering a Boat 44
Chapter 4 Cruising Areas and Ports 47
Cruising Areas of the World and Ports of Call 48
Ports of the United States and Canada 49
Bermuda 54
Ports of The Caribbean 54
Ports of Mexico 64
Ports of South America 65
Some Ports of Europe 66
Scandinavia 68
The Greek Islands 69
Ports of Africa 72
Ports of Asia 73
Ports of the Pacific 74
Chapter 5 Selecting, Selling, and Pricing Cruises 75
Selecting a Cruise 76
Selling to Today's Clients 78
Selling Skills 81
Which Cruise to Choose 82
Cruise Lines and Cruise Ships 84
Basic Steps in Selling Cruises 99
Chapter 6 Reservations, Payments, and Tickets 123
Making Reservations 124
Payments 127
Travel Checklists, Useful Forms, and Pamphlets 133
Sample Role-Play Activities 134
Chapter 7 Tests, Promotions, and Other Topics 139
Tests on Cruise Lines and Ships 140
Marketing and Promotions 142
Selling Cruises to Groups 144
Family Cruises 145
Meetings at Sea 146
Other Topics 147
Spotlight on Carnival Cruise Lines 148
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