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Selling Cruises, 2E / Edition 2
     

Selling Cruises, 2E / Edition 2

by Claudine Dervaes
 

ISBN-10: 0766849473

ISBN-13: 9780766849471

Pub. Date: 08/05/2002

Publisher: Cengage Learning

Selling Cruises, 2E gives students a thorough understanding of cruise travel, from freighters to luxury cruising. Knowledge of geography and cruise destinations is emphasized, with all world ports identified on maps and described with marketable appeal. The book also presents key information on applying effective sales skills, qualifying clients for selecting the

Overview

Selling Cruises, 2E gives students a thorough understanding of cruise travel, from freighters to luxury cruising. Knowledge of geography and cruise destinations is emphasized, with all world ports identified on maps and described with marketable appeal. The book also presents key information on applying effective sales skills, qualifying clients for selecting the right cruises and nautical terminology, and references on cruise lines and ferry services offer useful introductions to this unique industry in travel.

Product Details

ISBN-13:
9780766849471
Publisher:
Cengage Learning
Publication date:
08/05/2002
Edition description:
REV
Pages:
160
Product dimensions:
10.80(w) x 8.30(h) x 0.40(d)

Table of Contents

Introduction and How to Use This Manualvii
Chapter 1Introduction to Cruises1
Industry Reference Books and Resources2
Types of Cruises5
Cruise Details7
Food and Drink8
Questions and Answers About Cruises14
The Cruise Vacation!16
Cruise Industry Trends and Changes19
Chapter 2An In-Depth Look at Cruises21
Cruise Specifics from A to Z22
Special Needs Passengers26
Documentation, Health, and Safety27
Officers and Ship Personnel28
Nautical Terms29
Chapter 3Freighters, Ferry Services, and Chartering a Boat35
Freighters36
Ferry Services40
Chartering a Boat44
Chapter 4Cruising Areas and Ports47
Cruising Areas of the World and Ports of Call48
Ports of the United States and Canada49
Bermuda54
Ports of The Caribbean54
Ports of Mexico64
Ports of South America65
Some Ports of Europe66
Scandinavia68
The Greek Islands69
Ports of Africa72
Ports of Asia73
Ports of the Pacific74
Chapter 5Selecting, Selling, and Pricing Cruises75
Selecting a Cruise76
Selling to Today's Clients78
Selling Skills81
Which Cruise to Choose82
Cruise Lines and Cruise Ships84
Basic Steps in Selling Cruises99
Chapter 6Reservations, Payments, and Tickets123
Making Reservations124
Payments127
Travel Checklists, Useful Forms, and Pamphlets133
Sample Role-Play Activities134
Chapter 7Tests, Promotions, and Other Topics139
Tests on Cruise Lines and Ships140
Marketing and Promotions142
Selling Cruises to Groups144
Family Cruises145
Meetings at Sea146
Other Topics147
Spotlight on Carnival Cruise Lines148

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