Selling Free Enterprise: The Business Assault on Labor and Liberalism, 1945-60 / Edition 1

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More About This Textbook

Product Details

  • ISBN-13: 9780252064395
  • Publisher: University of Illinois Press
  • Publication date: 1/28/1995
  • Series: History of Communication Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 344
  • Sales rank: 743,469
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.00 (d)

Table of Contents

Introduction 1
Pt. 1 The Postwar Employer Counteroffensive
1 Nothing Less than Catastrophic Civil War 15
2 Defending the Free Enterprise System: The National Political Arena 32
Pt. 2 In the Factory
3 Building Company Consciousness 67
4 The Lighted Union Hall: Building Union Consciousness 108
Pt. 3 In the Community
5 Meet Your CIO Neighbors 137
6 A Beachhead in the Community 158
Pt. 4 Institutions
7 Educating for Capitalism: Business and the Schools 189
8 Walking "Hand in Hand": Business, Labor, and Religion 218
Pt. 5 After the Merger
9 A Matter of Individual Rights 257
Conclusion 285
Primary Sources Consulted 291
Index 297
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