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Selling Out the Church: The Dangers of Church Marketing
     

Selling Out the Church: The Dangers of Church Marketing

by Philip D. Kenneson, James L. Street
 

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Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: 'We believe that our church determines its identity and mission through the tactics of marketing strategies.' Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas.

Overview

Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: 'We believe that our church determines its identity and mission through the tactics of marketing strategies.' Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors 'expose the theological presuppositions that inform the marketing project...and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ.'

Product Details

ISBN-13:
9780687010448
Publisher:
Abingdon Press
Publication date:
01/01/1997
Pages:
160
Product dimensions:
5.54(w) x 8.50(h) x 0.57(d)

Meet the Author

Philip Kenneson is Associate Professor of Theology and Philosophy at Milligan College. He is the author of 'Life on the Vine' and has contributed to 'Christian Apologetics in the Postmodern World' and 'The Nature of Confession' (both IVP).

James L. Street is Pastor of North River Community Church, Lawrenceville, Georgia.

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