Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 [NOOK Book]

Overview

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
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Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000

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Overview

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Read More Show Less

Product Details

Table of Contents

Acknowledgments
Picture Credits
Pt. 1 Foundations and Beginnings
1 Introduction 1
2 Selling the Frontier 9
Pt. 2 Selling the Resort
3 Health Resorts and Watering Places 29
4 The Nation's Tonic 54
Pt. 3 Selling the Suburb
5 Mass Transit and Healthy Homes 83
6 Realm of Romance 110
Pt. 4 Selling the Industrial Town
7 Selling Places or Buying Industries? 144
8 An Honest Tale Plainly Told? 163
Pt. 5 Selling the Post-Industrial City
9 Marketing Re-Invented Cities 186
10 Come Celebrate our Dream 209
11 Conclusions 236
Bibliography 241
Index 261
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