Selling Places

Selling Places

by Stephen Ward, Ward, Ward Stephen
     
 

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ISBN-10: 0419206108

ISBN-13: 9780419206101

Pub. Date: 09/28/1998

Publisher: Taylor & Francis

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

Overview

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

Product Details

ISBN-13:
9780419206101
Publisher:
Taylor & Francis
Publication date:
09/28/1998
Series:
Planning, History and Environment Series
Pages:
288
Product dimensions:
7.60(w) x 9.70(h) x 0.90(d)

Table of Contents

Foundations and Beginnings. Selling the Resort. Selling the Suburb. Selling the Industrial Town. Selling the Post-Industrial City. Conclusions. Index.

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