Selling Radio Direct

Selling Radio Direct

by Michael C Keith, Wayne Cornils
     
 

ISBN-10: 0240800915

ISBN-13: 9780240800912

Pub. Date: 01/28/1992

Publisher: Taylor & Francis

A streetwise primer on a fundamental broadcast skill. It gives readers the tools to become successful radio salespeople.

Overview

A streetwise primer on a fundamental broadcast skill. It gives readers the tools to become successful radio salespeople.

Product Details

ISBN-13:
9780240800912
Publisher:
Taylor & Francis
Publication date:
01/28/1992
Series:
Electronic Media Guides Ser.
Edition description:
New Edition
Pages:
128
Product dimensions:
6.02(w) x 9.18(h) x 0.37(d)

Table of Contents

Foreword; Time is money; Selling direct and otherwise; The tangibles of an intangible; Rate cards; Features and packages; The sales day; Prospecting and list building; The market and the client; The presentation; Overcoming objections and obstacles; Closing and after; Selling with and without numbers; The spec tape; Co-ops and trade-outs; What makes a good salesperson; Suggested further reading; Bibliography.

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