Selling Sickness: How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients

Selling Sickness: How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients

by Ray Moynihan, Alan Cassels
     
 

ISBN-10: 1560256974

ISBN-13: 9781560256977

Pub. Date: 06/28/2005

Publisher: Nation Books

"Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream, he said, to make drugs for healthy people - so that Merck could "sell to everyone."" Selling Sickness reveals how widening the boundaries of illness and…  See more details below

Overview

"Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream, he said, to make drugs for healthy people - so that Merck could "sell to everyone."" Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone."

Product Details

ISBN-13:
9781560256977
Publisher:
Nation Books
Publication date:
06/28/2005
Edition description:
ANN
Pages:
352
Product dimensions:
5.74(w) x 8.42(h) x 0.94(d)

Table of Contents

Prologue : selling sickness
1Selling to everyone1
2Doughnuts for the doctors22
3Working with celebrities41
4Partnering with patients61
5Making risks into medical conditions82
6Advertising disease99
7Shaping public perceptions119
8Testing the markets139
9Taming the watchdogs156
10Subverting the selling175
Epilogue : what can we do?196

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