Selling Sin: The Marketing of Socially Unacceptable Productsby D. Kirk Davidson
Most products and services are marketed in positive or at least neutral environments. Not so with such products as cigarettes, alcoholic beverages, gambling, pornography, and firearms. For these particular products the environment can be actually hostile, and this poses special problems for marketers. It is these unusual marketing challenges that Dr. Davidson explores in this new study. Offering a unique cross-industry comparison of marketing tactics, strategies, and hurdles to be overcome to counter the lack of legitimacy for these products in the marketplace, his book will be fascinating reading for marketing, advertising, and sales professionals, as well as for academicians and students in these fields. Readers will gain insights into the difficulties of marketing these five product categories--why there is antagonism to these products, how marketers deal with this antagonism, and what specific marketing practices lead to increased social criticism. The study of these problems leads to a better understanding of the marketing of any product or service where the environment is unfriendly.
- Greenwood Publishing Group, Incorporated
- Publication date:
- Product dimensions:
- 6.42(w) x 9.48(h) x 1.04(d)
Meet the Author
D. KIRK DAVIDSON is Associate Professor and Chair of the Department of Business, Accounting, and Economics at Mount Saint Mary's College in Emmitsburg, Maryland.
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