Selling Sin: The Marketing of Socially Unacceptable Products

Selling Sin: The Marketing of Socially Unacceptable Products

by D. Kirk Davidson
     
 

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Most products and services are marketed in positive or at least neutral environments. Not so with such products as cigarettes, alcoholic beverages, gambling, pornography, and firearms. For these particular products the environment can be actually hostile, and this poses special problems for marketers. It is these unusual marketing challenges that Dr. Davidson explores

Overview

Most products and services are marketed in positive or at least neutral environments. Not so with such products as cigarettes, alcoholic beverages, gambling, pornography, and firearms. For these particular products the environment can be actually hostile, and this poses special problems for marketers. It is these unusual marketing challenges that Dr. Davidson explores in this new study. Offering a unique cross-industry comparison of marketing tactics, strategies, and hurdles to be overcome to counter the lack of legitimacy for these products in the marketplace, his book will be fascinating reading for marketing, advertising, and sales professionals, as well as for academicians and students in these fields. Readers will gain insights into the difficulties of marketing these five product categories--why there is antagonism to these products, how marketers deal with this antagonism, and what specific marketing practices lead to increased social criticism. The study of these problems leads to a better understanding of the marketing of any product or service where the environment is unfriendly.

Editorial Reviews

Booknews
Explores the challenges of marketing products that arouse hostility, not in the consumer but in third parties. Considers the special circumstances surrounding tobacco, alcoholic beverages, firearms, gambling, and pornography. And addresses more generally target marketing, product line management, promotion strategies, problems in pricing and distribution, and public affairs strategies. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9781567206128
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
12/30/2003
Pages:
264
Product dimensions:
6.42(w) x 9.48(h) x 1.04(d)

Meet the Author

D. KIRK DAVIDSON is Associate Professor and Chair of the Department of Business, Accounting, and Economics at Mount Saint Mary's College in Emmitsburg, Maryland.

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