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[It's a] fascinating narrative that David Suisman unfurls...Here you learn everything from how the work of creating the songs is distributed to the various sales techniques employed by song pluggers (basically, the salesmen of music publishing), including the use of slides to add a visual component to the song. While there are numerous accounts of the position of so-called song pluggers in the development of popular music in the first decades of the 20th century, one rarely encounters a description that so accurately and compellingly details the quotidian life of these remarkable salesmen and the ways in which they learned to compete while peacefully coexisting...This [is a] really wonderful book. It warrants repeated readings and deep consideration. It is full of surprising revelations and some truly hilarious anecdotes. Well-researched and beautifully documented, replete with beautiful illustrations and photographs, this book belongs on the shelf of any reader serious about popular music and the music industry and given the impact of that industry on our daily lives, that really ought to be all of us.
— Chadwick Jenkins