Selling Sunshine: 75 Tips, Tools, and Tactics for Becoming a Wildly Successful Entrepreneur

Overview

A top entrepreneur helps readers breathe life into a stagnant business by overhauling their approach to branding and customer service.

Packed with 75 simple, actionable strategies straight from the trenches of the service industry, Selling Sunshine explores the peaks and valleys of running your own business through the eyes of a proven expert. Growing up in a single-parent family in the Midwest, author Tony Hartl had the odds stacked against him. From a young age, Hartl took ...

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Overview

A top entrepreneur helps readers breathe life into a stagnant business by overhauling their approach to branding and customer service.

Packed with 75 simple, actionable strategies straight from the trenches of the service industry, Selling Sunshine explores the peaks and valleys of running your own business through the eyes of a proven expert. Growing up in a single-parent family in the Midwest, author Tony Hartl had the odds stacked against him. From a young age, Hartl took little more than an entrepreneurial spirit and a lot of hard work and turned it into one profitable business after another.

By applying the tips detailed in Selling Sunshine, he overcame the obstacles of poverty, became a homeowner while still in his teens, and put himself through college. His greatest success, founding and running the Planet Tan Corporation, saw his net worth jump from $10,000 to millions of dollars in a thirteen-year period. Hartl’s example is a blueprint for creating, maintaining, and growing a meaningful business with a fulfilling company culture.

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Editorial Reviews

Publishers Weekly
Going from poor Midwestern boy to sole owner of a highly successful tanning salon business, Hartl has lived a modern-day rags-to-riches story and is happy to share the secrets of his success in this well-organized, zippy book. Chapters begin by identifying what readers will learn and end by reminding them what they just learned; like any good motivational product, easy-to-remember tricks are employed to great effect. Chapters carry one-word titles beginning with P: People, Passion, Positivity, etc. Hartl often employs alliteration ("beware of clock-watchers, cave-dwellers, can-kickers") which, while occasionally corny, makes his points easy to grasp and remember. His liberal use of inspiring quotes from all walks of life is also effective, but it's his honest, straightforward approach to teaching that makes this book, his first, so appealing. Where many leaders offer platitudes like "Share what you know," leaving readers nodding vaguely, Hartl uses his own company, Planet Tan, as an illustrative example that will make readers want to actually implement something. The author is a big fan of mentors—both virtual and real—and is unabashedly proud to emphasize the "old-fashioned values" that helped him build his brand. He may be boastful but he's hard not to like. (Jan.)
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Product Details

  • ISBN-13: 9781608320592
  • Publisher: Greenleaf Book Group, LLC
  • Publication date: 1/1/2011
  • Pages: 240
  • Sales rank: 1,090,231
  • Product dimensions: 5.80 (w) x 8.60 (h) x 1.00 (d)

Meet the Author

Tony Hartl founded Planet Tan in 1995 and built the company into one of the most recognizable brands in the Dallas area. He currently sits on the National Foundation for Teaching Entrepreneurship Board and has been a guest lecturer at The Caruth Institute of Entrepreneurship at SMU’s Cox Business School. He has been featured in numerous media outlets, including Inc. magazine, Fortune Small Business, and the Dallas Morning News.
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Sort by: Showing all of 9 Customer Reviews
  • Posted January 11, 2011

    Great advice all rolled up in one book!

    Whether you are an entrepreneur or an intrapreneur these tactics are right on target. These examples are beneficial to the reader and can be implemented immediately. There are many resources to help with your business but this seems to encompass all the right moves in one place. I would recommend this read to anyone searching for a one stop shop to hone in on what makes a company stand out.

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  • Posted January 10, 2011

    I'm Sold!!!

    As a manager I am always looking for quick tips that have long lasting results. This book has plenty of them. As I read through Tony's antidotes and life lessons, not only did I get a glimpse into his own growth but I also saw the growth I could achieve by incorporating a few of the tips into my everyday managing; such as tip #5 "finding a reason to celebrate." I have seen firsthand what a touch of encouragement and motivation can do for an entire team. This is where tip #42 comes in, "developing your team," I believe these two tips go hand in hand when creating a successful managerial style. I look forward to utilizing more of the tips. If you are reaching for excellence then reach for this book to help you along your path.

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  • Posted January 10, 2011

    What an EXPERIENCE!

    Wow... what a great book! I had the pleasure of working with Tony for 10 years and I am mentioned in the book. This book is so authentic to what we all experienced and learned with Tony as a mentor. It was such a fabulous and enlightening journey and I'm so proud I was part of it. If I could, I would not change this part of my life for anything. If you want to WORK HARD, HAVE FUN and MAKE HISTORY in your workplace/business this book will without a doubt guide you there.

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  • Posted January 10, 2011

    Great Book that provides strategies for success in business and personal growth!

    Selling Sunshine provides a real blueprint and strategy for achieving top tier results in your business. The book was a great read and Tony does a nice job translating some of the key factors that helped his company to rise above the competition. I don't think after reading this that you can overstate the importance of identifying, nurturing and developing good employees and leaders in your business. Too many organizations overlook basic key factors that can enable a company to flourish from those that don't. Tony highlights these and much more in Selling Sunshine and shares tremendous creative insight into what it takes to build a successful organization. I highly recommend the book.

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  • Posted January 10, 2011

    A must read - you don't know what you don't know until someone tells you

    Every Tip is right on, the only question is which one is the most important to you. How do you motivate employees, how do you partner with vendors, how do you turn your customers into your sales team, and how do you grow your wealth. If you are going to have a business why not have it be world class. This book is the manual you have needed!

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  • Posted January 10, 2011

    Great Book!

    Selling Sunshine has tons of useful information that helps you to understand what differentiates average companies from great companies. If you are looking to improve an established business or increase your leadership skills this book is exactly what you need.This is a must read for any small business owner. One of the best business guides yet.This book is definitely worth picking up!

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  • Posted January 7, 2011

    Incredible Take-Aways!!

    As an entrepreneur, this book has made me realize how very little I actually know! It is jam-packed with practical lessons and tips that run the gamut from creating an incredible company culture, to developing the necessary systems and processes necessary to scale a fast-growth company. After reading about 50 pages I immediately purchased 6 extra copies to give to fellow entrepreneurs and am about order another 6. Simply put, reading this book is like mining through a vein of solid gold!

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  • Anonymous

    Posted January 7, 2011

    Definitely Must Read!!!

    Lots of great tips on WOW your customers and employees! I loved the one about writing a letter to your employees families about their great performance. If you are an entrepreneur you MUST read this book!

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  • Posted January 7, 2011

    Amazing read - don't miss it!!

    This book is full of useful and achievable strategies to grow your business. It was well worth the purchase price for the abundant crop of tips I got out of it. There's no way each and every person who reads this won't walk away with at least one great idea to put in action!

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