Selling the Dream: Why Advertising Is Good Business

Hardcover (Print)
Buy New
Buy New from BN.com
$40.51
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 95%)
Other sellers (Hardcover)
  • All (12) from $1.99   
  • New (7) from $33.30   
  • Used (5) from $1.99   

Overview

The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.

Read More Show Less

Editorial Reviews

From the Publisher

"Consultant and journalist Hood reacts to how Americans feel in general about advertising by reminding them that marketing fulfills desires and demand while increasing profits and often making or breaking whole businesses and industries. Along with very well-chosen (and very funny) examples of how Americans feel and deal with advertising as represented in popular culture. Hood is brutally honest about why some may perceive advertising as a trail of lies, showing that in fact the industry is held to a rather strict set of standards and tends to react to that same consumer desire and demand that helps to define it."

-

Reference & Research Book News

"Hood provides a fascinating look into the world of advertising and beyond to support his view that advertising provides a societal good: it promotes freedom of choice, competition, and innovation. As written by Hood, the evolution of advertising is quite an interesting journey. Although advertising is generally regarded as a modern phenomenon, the author traces the growth of promotion and commerce back to cobblers in Babylonia who hung shoes on their shop doors 5,000 years ago. Merchants of ancient Rome used such advertising techniques as pictures, brand names, and slogans to differentiate their wares. Each century has added its own stamp to the art of advertising, with town criers, handbills, newspapers, radio, and television all providing new ways to reach successive generations of consumers. Hood notes that no less an advertiser than Benjamin Franklin used advertising to differentiate his famous stove from others that would damage the eyes … and shrivel the skin. He examines a wide range of advertising topics, including conspicuous consumption, product health claims, and economic and societal factors. Highly recommended. Upper-division undergraduate and graduate marketing students, faculty, researchers, and practitioners, as well as anyone interested in advertising."

-

Choice

Read More Show Less

Product Details

  • ISBN-13: 9780275984359
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 10/28/2005
  • Pages: 270
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.63 (d)

Meet the Author

JOHN HOOD is President of the John Locke Foundation, a public policy think tank based in Raleigh, North Carolina, where he also serves as publisher of the foundation's monthly newspaper, the Carolina Journal. A professional writer whose articles have appeared in such publications as The New Republic, National Review, Reason, The Wall Street Journal, and the New York Times, he is the author of Investor Politics and The Heroic Enterprise.

Read More Show Less

Table of Contents

Ch. 1 The birth of advertising and commercial culture 9
Ch. 2 A carnival of conspicuous consumption 37
Ch. 3 Broadcasting revolution, advertising evolution 65
Ch. 4 The new economics and science of advertising 91
Ch. 5 Living the commercial life 119
Ch. 6 Health claims and the problem of fraud 151
Ch. 7 Advertising and the consuming child 171
Ch. 8 The economics and ethics of selling sin 195
Ch. 9 Conclusion 215
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)