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Selling The President, 1920
     

Selling The President, 1920

by John Morello
 

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques,

Overview

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.

This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.

Editorial Reviews

Booknews
Morello (history, DeVry Institute of Technology) describes the influence of advertising in the 1920 election, foregrounding the work of Albert Lasker. He describes Lasker's innovations in advertising and the business successes they produced. He also describes the Republican strategy for the 1920 election, Lasker's role in formulating and presenting it, the careful crafting of Hardy's public image, and the political consequences that resulted. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780275970307
Publisher:
ABC-CLIO, Incorporated
Publication date:
04/30/2001
Pages:
128
Product dimensions:
6.00(w) x 9.00(h) x 0.44(d)

Meet the Author

JOHN A. MORELLO is a History Professor in the Department of General Education at DeVry Institute of Technology, Addison, Illinois.

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