Selling the Story: Transaction and Narrative Value in Balzac, Dostoevsky, and Zola

A literary scholar and investment banker applies economic criticism to canonical novels, dramatically changing the way we read these classics and proposing a new model for how economics can inform literary analysis.

Every writer is a player in the marketplace for literature. Jonathan Paine locates the economics ingrained within the stories themselves, revealing how a text provides a record of its author’s attempt to sell the story to his or her readers.

An unusual literary scholar with a background in finance, Paine mines stories for evidence of the conditions of their production. Through his wholly original reading, Balzac’s The Splendors and Miseries of Courtesans becomes a secret diary of its author’s struggles to cope with the commercializing influence of serial publication in newspapers. The Brothers Karamazov transforms into a story of Dostoevsky’s sequential bets with his readers, present and future, about how to write a novel. Zola’s Money documents the rise of big business and is itself a product of Zola’s own big business, his factory of novels.

Combining close readings with detailed analyses of the nineteenth-century publishing contexts in which prose fiction first became a product, Selling the Story shows how the business of literature affects even literary devices such as genre, plot, and repetition. Paine argues that no book can be properly understood without reference to its point of sale: the author’s knowledge of the market, of reader expectations, and of his or her own efforts to define and achieve literary value.

1130806778
Selling the Story: Transaction and Narrative Value in Balzac, Dostoevsky, and Zola

A literary scholar and investment banker applies economic criticism to canonical novels, dramatically changing the way we read these classics and proposing a new model for how economics can inform literary analysis.

Every writer is a player in the marketplace for literature. Jonathan Paine locates the economics ingrained within the stories themselves, revealing how a text provides a record of its author’s attempt to sell the story to his or her readers.

An unusual literary scholar with a background in finance, Paine mines stories for evidence of the conditions of their production. Through his wholly original reading, Balzac’s The Splendors and Miseries of Courtesans becomes a secret diary of its author’s struggles to cope with the commercializing influence of serial publication in newspapers. The Brothers Karamazov transforms into a story of Dostoevsky’s sequential bets with his readers, present and future, about how to write a novel. Zola’s Money documents the rise of big business and is itself a product of Zola’s own big business, his factory of novels.

Combining close readings with detailed analyses of the nineteenth-century publishing contexts in which prose fiction first became a product, Selling the Story shows how the business of literature affects even literary devices such as genre, plot, and repetition. Paine argues that no book can be properly understood without reference to its point of sale: the author’s knowledge of the market, of reader expectations, and of his or her own efforts to define and achieve literary value.

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Selling the Story: Transaction and Narrative Value in Balzac, Dostoevsky, and Zola

Selling the Story: Transaction and Narrative Value in Balzac, Dostoevsky, and Zola

by Jonathan Paine
Selling the Story: Transaction and Narrative Value in Balzac, Dostoevsky, and Zola

Selling the Story: Transaction and Narrative Value in Balzac, Dostoevsky, and Zola

by Jonathan Paine

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Overview

A literary scholar and investment banker applies economic criticism to canonical novels, dramatically changing the way we read these classics and proposing a new model for how economics can inform literary analysis.

Every writer is a player in the marketplace for literature. Jonathan Paine locates the economics ingrained within the stories themselves, revealing how a text provides a record of its author’s attempt to sell the story to his or her readers.

An unusual literary scholar with a background in finance, Paine mines stories for evidence of the conditions of their production. Through his wholly original reading, Balzac’s The Splendors and Miseries of Courtesans becomes a secret diary of its author’s struggles to cope with the commercializing influence of serial publication in newspapers. The Brothers Karamazov transforms into a story of Dostoevsky’s sequential bets with his readers, present and future, about how to write a novel. Zola’s Money documents the rise of big business and is itself a product of Zola’s own big business, his factory of novels.

Combining close readings with detailed analyses of the nineteenth-century publishing contexts in which prose fiction first became a product, Selling the Story shows how the business of literature affects even literary devices such as genre, plot, and repetition. Paine argues that no book can be properly understood without reference to its point of sale: the author’s knowledge of the market, of reader expectations, and of his or her own efforts to define and achieve literary value.


Product Details

ISBN-13: 9780674243040
Publisher: Harvard University Press
Publication date: 08/06/2019
Sold by: Barnes & Noble
Format: eBook
Pages: 344
File size: 1 MB

About the Author

Jonathan Paine is Supernumerary Fellow of Wolfson College, University of Oxford, and Senior Adviser and former Managing Director at the investment bank Rothschild & Co.

Table of Contents

Cover

Title Page

Copyright

Dedication

Contents

Notes on Citation

Introduction: The Economics of Narrative

The Role of Economic Criticism

The Importance of the Publishing Context

Literature as Transaction

The Notion of Literary Value

Balzac, Dostoevsky, and Zola

1. Balzac: Narrative as Business

“Phrase-Mongers” (Marchands de phrases)

La Torpille: Experiments in Narrative Value

Esther: The Prospectus, Production Model

Lucien: Deconstructing the Prospectus

Vautrin: Vautrin or Vaut rien—Who Decides?

2. Dostoevsky: Who Buys the Story?

Reform, Experiment, and the Novel

How to Write a Novel?

The Novel as Prospectus

The Rejection of Prospectus

Auction: The Return of Commercial Value

Speculation

3. Zola: The Business of Narrative

The Commercialisation of the Book

The New Economics of Fiction

Zola as Promoter of Story and Book

From Promoter to Managing Director

La Curée: The Narrative of Business

L’Argent: The Business of Narrative

Conclusion: Accounts

Appendix A: Serialisation of The Brothers

Karamazov

Appendix B: The Thirty-Eight

Retellings of the Murder of Fedor Karamazov

Notes

Acknowledgements

Index

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