Selling the Sunshine State: A Celebration of Florida Tourism Advertising

Overview

"For more than a century, Florida has thrived on its image as an exotic playground. The state was an early innovator in tourism marketing, with fun, colorful, evocative print advertisements designed to reinforce the state's selling points: beautiful weather, clear waterways, citrus, and unique man-made attractions." Selling the Sunshine State is a scrapbook of bygone brochures, postcards, souvenirs, and photos, all designed to lure new guests and residents to the peninsula. Avid Floridiana collector and cultural historian Tim Hollis's personal
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Overview

"For more than a century, Florida has thrived on its image as an exotic playground. The state was an early innovator in tourism marketing, with fun, colorful, evocative print advertisements designed to reinforce the state's selling points: beautiful weather, clear waterways, citrus, and unique man-made attractions." Selling the Sunshine State is a scrapbook of bygone brochures, postcards, souvenirs, and photos, all designed to lure new guests and residents to the peninsula. Avid Floridiana collector and cultural historian Tim Hollis's personal collection forms the heart of the nearly 500 color images herein. This lovingly assembled book is arranged according to the state's traditional tourism department regions, such as the Miracle Strip, the Big Bend, and the Gold Coast. This fascinating book opens a window to the lost attractions and sometimes shocking appeals made in promotional material created from the 1920s through the 1970s.
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Product Details

  • ISBN-13: 9780813032665
  • Publisher: University Press of Florida
  • Publication date: 11/28/2008
  • Edition description: First
  • Edition number: 1
  • Pages: 288
  • Sales rank: 1,425,945
  • Product dimensions: 7.10 (w) x 10.40 (h) x 1.30 (d)

Meet the Author


Tim Hollis is the author of numerous books celebrating southern popular culture and history, including Dixie Before Disney: 100 Years of Roadside Run and Florida's Miracle Strip: From Redneck Riviera to Emerald Coast.
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Table of Contents

Introduction 1

1 When You Need It Bad, We've Got It Good 5

2 The Miracle Strip 59

3 The Big Bend 103

4 Florida's Crown 117

5 The Grove Coast 155

6 The Sun Coast 207

7 The Tropicoast 277

8 The Paradise Islands 311

Bibliography 331

Credits 333

Index 334

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