Selling Your Services: Proven Strategies for Getting Clients to Hire You (or Your Firm)

Selling Your Services: Proven Strategies for Getting Clients to Hire You (or Your Firm)

by Robert W. Bly
     
 

If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.

Overview

If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.

Editorial Reviews

Library Journal
Although there seems to be a plethora of sales books available, Bly, a market consultant, makes a compelling case for the inclusion of this title on a library's shelf. It is his contention that while the American economy is shifting from a product-producing to a service-providing one, the majority of sales books still tend to be product-focused. Recognizing that there are some similarities in approaches, he concentrates on the differences and provides a five-step Service Selling Process that will enhance the service provider's sales program. Organized to highlight and explain each of these different steps, this easy-to-read and practical book should appeal to those readers desiring to learn how to market their services. Recommended.-- Robert Logsdon, Indiana State Lib., Indianapolis

Product Details

ISBN-13:
9780805014877
Publisher:
Holt, Henry & Company, Inc.
Publication date:
02/01/1991
Edition description:
1st ed
Pages:
368
Product dimensions:
5.91(w) x 8.58(h) x 1.25(d)

Meet the Author

Robert Bly is an independent copywriter specializing in business to business and direct-response advertising.

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