Semiotics: The Basics / Edition 2

Semiotics: The Basics / Edition 2

by Daniel Chandler
     
 

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ISBN-10: 0415363756

ISBN-13: 9780415363754

Pub. Date: 01/01/2007

Publisher: Taylor & Francis

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials

Overview

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web.

Demystifying what is a complex,
highly interdisciplinary field, key questions covered include:

  • What is a sign?
  • Which codes do we take for granted?
  • How can semiotics be used in textual analysis?
  • What is a text?

A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

Product Details

ISBN-13:
9780415363754
Publisher:
Taylor & Francis
Publication date:
01/01/2007
Series:
Basics Series
Edition description:
REV
Pages:
328
Sales rank:
608,048
Product dimensions:
5.10(w) x 7.70(h) x 1.00(d)

Related Subjects

Table of Contents

Preface. Acknowledgements. Introduction 1. Models of the Sign 2. Signs and Things 3. Analysing Structures 4. Challenging the Literal 5. Codes 6. Textual Interactions 7. Limitations and Strengths. Glossary. References. Index

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