Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate

Overview

The American Association of Retired Persons estimates that the number of communities for seniors has doubled in the past ten years and will more than double again before the turn of the century. With estimated annual revenues of $14 billion, the industry is expected to grow dramatically — to $30 billion by the year 2000. This explosive growth has meant that new administrators and staff often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons....

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Overview

The American Association of Retired Persons estimates that the number of communities for seniors has doubled in the past ten years and will more than double again before the turn of the century. With estimated annual revenues of $14 billion, the industry is expected to grow dramatically — to $30 billion by the year 2000. This explosive growth has meant that new administrators and staff often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have found themselves plagued by a variety administrative and financial difficulties. Operators, developers, lenders, and staff members are attending conferences in record numbers, eager for practical answers to management challenges.

In Senior Living Communities Benjamin Pearce offers the first comprehensive guide to managing these important facilities. Drawing on years of experience running successful retirement communities, Pearce offers a wealth of sound advice and practical solutions. He discusses operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. He also offers specific details on resident relations, transportation, activities, food service, housekeeping, laundry, and maintenance. An extensive operations audit is included in an appendix.

As Americans of the baby boom generation approach their senior years, society must prepare a strategy for accommodating this burgeoning population. Senior Living Communities will prove an indispensable source of information and advice onvarious aspects of these rapidly growing facilities, including development, finance, investment, operations, improvement, and marketing.

"...a comprehensive guide to the management of successful retirement communities...discusses operating methods, staffing ratios, cost containment, sales and marketing strategies, budgeting, human resources, etc."

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Editorial Reviews

Booknews
Concerned not with communities that people forge as they age and find compatible companions, but with those operated by an industry expected to reap annual revenues of $30 billion by the turn of the century. Pearce, a vice president of such an institution and a real estate scholar, discusses operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, human resources, and other aspects. Annotation c. Book News, Inc., Portland, OR (booknew.com)
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Product Details

  • ISBN-13: 9780801859618
  • Publisher: Johns Hopkins University Press
  • Publication date: 10/28/1998
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 353
  • Product dimensions: 8.46 (w) x 11.00 (h) x 0.85 (d)

Meet the Author

Benjamin W. Pearce is President and Chief Executive Officer of Potomac Homes Corporation.

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Table of Contents

Foreword ix
Acknowledgments xi
I Administration
1 Introduction 3
2 Financial Principles 19
3 Management and Human Resources 35
II Resident Services
4 Concierge and Reception 69
5 Resident Relations 79
6 Transportation 102
7 Activities and Enrichment 107
8 Food and Beverage Service 120
9 Dining Services 142
10 Housekeeping 164
11 Laundry 177
12 Maintenance 184
III Marketing and Sales
13 Marketing 197
14 Sales 230
15 Move-In Coordination 261
16 Aging in Place: Operating and Marketing Stabilized Communities 276
IV Other Services
17 Personal Care 287
18 Home Health 302
Appendixes
A 50 Questions Frequently Asked by Residents and Families 313
B Operations Audit 317
C Financing Alternatives For Assisted Living Facilities 339
D Preopening Critical Path 343
Further Reading 347
Index 349
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