Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities / Edition 2

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Overview

The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities.

In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations.

From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

Johns Hopkins University Press

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Editorial Reviews

Journal of Long Term Home Health Care

It is truly an administrator's handbook.

Health Progress

Pearce's book lives up to its billing as a complete guide for senior living communities. Any organization contemplating entering the senior living market should read this book to fully understand all the specifics and issues of delivering senior housing. Pearce's guide is readable, well organized, and filled with relevant information.

Contemporary Gerontology

This in-the-trenches approach to the administration and marketing of assisted living, congregate and continuing care communities is quite valuable for both the novice administrator who is looking for guidance, as well as the experienced practitioners who will find validation in their approach.

Senior Living Exec

A welcome text for operators, executive directors, and department heads. Pearce presents important operational issues and follows up with useful discussion of approaches to dealing with them.

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Product Details

  • ISBN-13: 9780801887185
  • Publisher: Johns Hopkins University Press
  • Publication date: 11/28/2007
  • Edition description: second edition
  • Edition number: 2
  • Pages: 360
  • Sales rank: 1,234,767
  • Product dimensions: 8.50 (w) x 11.00 (h) x 0.75 (d)

Meet the Author

Benjamin W. Pearce is President and Chief Executive Officer of Potomac Homes Corporation.

Johns Hopkins University Press

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