Sense and Respond: Capturing Value in the Network Era

Sense and Respond: Capturing Value in the Network Era

by Stephen P. Bradley
     
 

ISBN-10: 0875848354

ISBN-13: 9780875848358

Pub. Date: 02/28/1998

Publisher: Harvard Business Review Press

Here, in a collection of timely and thought-provoking essays, today's leading technology experts explore how the emerging Network Era is creating opportunities for firms that can adapt to the new "sense and respond" mandate. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from information…  See more details below

Overview

Here, in a collection of timely and thought-provoking essays, today's leading technology experts explore how the emerging Network Era is creating opportunities for firms that can adapt to the new "sense and respond" mandate. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from information technology. Drawing on a wide range of company and industry examples, the contributors build compelling scenarios that reveal what future customer interactions might look like and address what companies must do - today - to capitalize on emerging opportunities.

Product Details

ISBN-13:
9780875848358
Publisher:
Harvard Business Review Press
Publication date:
02/28/1998
Pages:
352
Product dimensions:
6.49(w) x 9.48(h) x 1.21(d)

Table of Contents

Preface
Pt. 1Creating and Capturing Value
1Capturing Value in the Network Era3
2The Converging Worlds of Telecommunication, Computing, and Entertainment31
3Telecommunications: Building the Infrastructure for Value Creation63
Pt. 2Sensing the Customer
4Strategic Uncertainty and the Future of Online Consumer Interaction85
5Delivering Customer Value Through the World Wide Web107
6Using Geographic Information Systems to Sense and Respond to Customers123
7Seeing Through the Customer's Eyes with Computer Imaging145
Pt. 3Responding with Capabilities
8Product Development on the Internet175
9The Emergence of Internetworked Manufacturing201
10Virtual Value and the Birth of Virtual Markets221
11Real Shopping in a Virtual Store245
Pt. 4Transforming the Organization
12Inventing the Organizations of the Twenty-first Century: Control, Empowerment, and Information Technology263
13Virtual Teams: Using Communications Technology to Manage Geographically Dispersed Development Groups285
14Virtual Offices: Redefining Organizational Boundaries299
Index321
About the Contributors331

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