Sense and Respond: Capturing Value in the Network Era

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Here, in a collection of timely and thought-provoking essays, today's leading technology experts explore how the emerging Network Era is creating opportunities for firms that can adapt to the new "sense and respond" mandate. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from information technology. Drawing on a wide range of company and industry examples, the contributors build compelling scenarios that reveal what future customer interactions might look like and address what companies must do - today - to capitalize on emerging opportunities.
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Editorial Reviews

CIO Magazine
For businesses that are planning ahead, Sense & Respond is an educational look into the future, and it's a warning to those that are behind the curve.
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Product Details

  • ISBN-13: 9780875848358
  • Publisher: Harvard Business Review Press
  • Publication date: 2/28/1998
  • Pages: 352
  • Product dimensions: 6.49 (w) x 9.48 (h) x 1.21 (d)

Table of Contents

Pt. 1 Creating and Capturing Value
1 Capturing Value in the Network Era 3
2 The Converging Worlds of Telecommunication, Computing, and Entertainment 31
3 Telecommunications: Building the Infrastructure for Value Creation 63
Pt. 2 Sensing the Customer
4 Strategic Uncertainty and the Future of Online Consumer Interaction 85
5 Delivering Customer Value Through the World Wide Web 107
6 Using Geographic Information Systems to Sense and Respond to Customers 123
7 Seeing Through the Customer's Eyes with Computer Imaging 145
Pt. 3 Responding with Capabilities
8 Product Development on the Internet 175
9 The Emergence of Internetworked Manufacturing 201
10 Virtual Value and the Birth of Virtual Markets 221
11 Real Shopping in a Virtual Store 245
Pt. 4 Transforming the Organization
12 Inventing the Organizations of the Twenty-first Century: Control, Empowerment, and Information Technology 263
13 Virtual Teams: Using Communications Technology to Manage Geographically Dispersed Development Groups 285
14 Virtual Offices: Redefining Organizational Boundaries 299
Index 321
About the Contributors 331
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