Sense and Respond: The Journey to Customer Purpose

Sense and Respond: The Journey to Customer Purpose

by Sue Barlow, Stephen Parry, Mike Faulkner
     
 

The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the center of the process and the organization needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon

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Overview

The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the center of the process and the organization needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.

Product Details

ISBN-13:
9781403945730
Publisher:
Palgrave Macmillan
Publication date:
09/03/2005
Pages:
224
Product dimensions:
6.34(w) x 9.58(h) x 0.78(d)

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