SEO For Busy Marketers by Lou Diamond | NOOK Book (eBook) | Barnes & Noble
SEO For Busy Marketers

SEO For Busy Marketers

by Lou Diamond
     
 
Creating and publishing a website is no longer a mysterious, cryptic task that is reserved only for computer geeks.

Nowadays anyone wanting a piece of the virtual pie can easily sign up for a free blog in about five minutes.

In addition, there are lots of free WYSIWYG editors available that make creating a beautiful, interactive website a very

Overview

Creating and publishing a website is no longer a mysterious, cryptic task that is reserved only for computer geeks.

Nowadays anyone wanting a piece of the virtual pie can easily sign up for a free blog in about five minutes.

In addition, there are lots of free WYSIWYG editors available that make creating a beautiful, interactive website a very simple drag & drop process.

So what exactly IS S.E.O (Search Engine Optimization) ?

SEO can be defined as the process of driving traffic to your website organically (unpaid) from the search engines.

That's the technical bit over with.

All you REALLY need to know is that there are two kinds of people in the online marketing world:

1. Those who know the SEO shortcuts and how to use them

2. Those who DON'T

Your online business requires a lot of work.

Chances are you have to be accountant, CEO, marketing manager, sales director, affiliate team leader and a dozen other different roles all at the same time.

Time is your biggest enemy.

But SEO is VITAL to your business.

It can mean the difference between success and failure - it's THAT important.
But when you're just starting your internet business the chances are that you don't have the time to study and undertake your own SEO or the money to outsource the task to experts.

So what do you do?

Well quite honestly, up until very recently you would just struggle along, doing what little SEO you could and hoping for the best.

You'll discover:

SEO shortcuts for your business in EASY to understand language

What parts of SEO matter and what just aren't worth the effort

How to make sure your content is relevant to the keyword phrases being searched

How to optimize your website with keywords and linking structures

How to build powerful inbound links to your website from others in your niche

The onsite optimization methods that really work

How the search engines work and what they're looking for

how meta tags can seriously boost your SEO

What permalinks do and how they can work for your business

Why sitemaps are vitally important

The truth about 'titles'

What is a 'Pinglist'

Vital wordpress plugins that can make SEO quicker and easier by FAR

Off site optimization techniques

and much much more...

Quite honestly if you're serious about your online business you can't afford to be without 'SEO For Busy Marketers'



In short - putting up a blog or website is now the EASY part.

Product Details

ISBN-13:
2940011889622
Publisher:
Lou Diamond
Publication date:
10/28/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
367 KB

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