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SEO: Search Engine Optimization Bible

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Overview

Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile ...

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Overview

Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

  • Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
  • Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
  • Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
  • Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

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Product Details

  • ISBN-13: 9780470452646
  • Publisher: Wiley
  • Publication date: 4/13/2009
  • Series: Bible Series , #584
  • Edition number: 2
  • Pages: 528
  • Sales rank: 562,101
  • Product dimensions: 7.30 (w) x 9.10 (h) x 1.40 (d)

Meet the Author

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google Analytics 2.0.

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Table of Contents

Introduction.

Part I Understanding SEO.

Chapter 1: Search Engine Basics.

Chapter 2: The Theory of Long Tail Search.

Chapter 3: Creating anSEO Plan.

Part II SEO Strategies.

Chapter 4: BuildingYour Site for SEO.

Chapter 5: Keywords andYourWebSite.

Chapter 6: Pay-per-Click and SEO.

Chapter 7: Maximizing Pay-per-Click Strategies.

Chapter 8: Increasing Keyword Success.

Chapter 9: Understanding and UsingCampaign Targeting.

Chapter 10: Managing Keyword and Pay-per-Click Campaigns.

Chapter 11: Keyword Tools and Services.

Chapter 12: Tagging Your Web Site.

Chapter 13: The Content Piece of thePuzzle.

Chapter 14: UsingC ommunities to Improve SEO.

Chapter 15: Understanding the Role of Links and Linking.

Part III Optimizing Search Strategies.

Chapter 16: Adding Your Site to Directories.

Chapter 17: Pay-for-Inclusion Services.

Chapter 18: Robots, Spiders, and Crawlers.

Chapter 19: The Truth About SEO Spam.

Chapter 20: Adding Social-Media Optimization.

Chapter 21: Mobile Search Engine Optimization.

Chapter 22: Monetizing Traffic As an SEO Strategy.

Chapter 23: Plugging into SEO.

Part IV Maintaining SEO.

Chapter 25: SEO Beyond the Launch.

Chapter 26: Analyzing Success.

Part V Appendices.

Appendix A: Optimization for Major Search Engines.

Appendix B: Industry Interviews.

Appendix C: SEO Software, Tools, and Resources.

Appendix D:Worksheets.

Glossary.

Index.

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Customer Reviews

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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted August 9, 2008

    The SEO Bible is a must have!

    I will admit that my previous SEO experience consists of submitting my website URL to sites offering search engine submission services. Did I mention that this was 10 years ago? And all I got was spam from that. Anyway, I found the 'SEO Bible' to be very informative. The book is well-written and easy to understand. I was able to utilize the techniques mentioned to immediately revamp my blog and three websites. There is a visible difference in my site statistics/page rankings when comparing traffic before and after reading the SEO Bible. If you're going to have a blog or website, read this book and learn how to do it right instead of fumbling around in the dark for years like I did!

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  • Anonymous

    Posted February 29, 2008

    Excellent SEO Title

    I picked up this book to help me get word of my blog out there. Wow! There's a lot of great information here. And it's easy to understand, but not condescending like some books. I'm going to immediately start using the practices in this book to up the traffic to my blog.

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  • Anonymous

    Posted December 7, 2008

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  • Anonymous

    Posted December 11, 2008

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  • Anonymous

    Posted January 23, 2009

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