SEO - Search Engine Optimization Bible

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  • This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
  • One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information ...
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Overview

  • This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
  • One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
  • Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
  • Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
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Editorial Reviews

From Barnes & Noble
With this book, you can do your own search engine optimization, do it well, build your audience, and save a fortune. Prefer to delegate the job? With this book, you can pick an honorable, competent expert, and get your money's worth.

Jerri Ledford starts by helping you craft and implement an effective SEO plan: a clear, realistic, business-centered goal, together with priorities and strategies for reaching it. Then, she turns to execution. Designing (or redesigning) sites to be search engine friendly. Getting the right keywords, and leveraging them in pay-per-click advertising. Using HTML tags to improve your rankings. Optimizing content and links. Adding yourself to indexes and search engines. Optimizing for social media. And, crucially: maintaining SEO going forward.

You'll find specific techniques for Google, MSN, and Yahoo; practical worksheets and checklists; even interviews with successful practitioners. Simply put, there's extraordinary SEO expertise between these two covers. Bill Camarda, from the January 2008 Read Only

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Product Details

  • ISBN-13: 9780470175002
  • Publisher: Wiley
  • Publication date: 12/17/2007
  • Series: Bible Series , #459
  • Edition number: 1
  • Pages: 408
  • Product dimensions: 7.40 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, and CNET. She is the author of Google Powered: Productivity with Online Tools and coauthor of Google Analytics, both from Wiley.

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Table of Contents

Introduction.

Part I: Understanding SEO.

Chapter 1: Search Engine Basics.

Chapter 2: Creating an SEO Plan.

Part II: SEO Strategies.

Chapter 3: Building Your Site for SEO.

Chapter 4: Keywords and Your Web Site.

Chapter 5: Pay-per-Click and SEO.

Chapter 6: Maximizing Pay-per-Click Strategies.

Chapter 7: Increasing Keyword Success.

Chapter 8: Understanding and Using Behavioral Targeting.

Chapter 9: Managing Keyword and PPC Campaigns.

Chapter 10: Keyword Tools and Services.

Chapter 11: Tagging Your Web Site.

Chapter 12: The Content Piece of the Puzzle.

Chapter 13: Understanding the Role of Links and Linking.

Part III: Optimizing Search Strategies.

Chapter 14: Adding Your Site to Directories.

Chapter 15: Pay-for-Inclusion Services.

Chapter 16: Robots, Spiders, and Crawlers.

Chapter 17: The Truth About SEO Spam.

Chapter 18: Adding Social-Media Optimization.

Chapter 19: Automated Optimization.

Part IV: Maintaining SEO.

Chapter 20: SEO Beyond the Launch.

Chapter 21: Analyzing Success.

Appendices.

Appendix A: Optimization for Major Search Engines.

Appendix B: Industry Interviews.

Appendix C: SEO Software, Tools, and Resources.

Appendix D: Worksheets.

Glossary.

Index.

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Customer Reviews

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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted August 9, 2008

    The SEO Bible is a must have!

    I will admit that my previous SEO experience consists of submitting my website URL to sites offering search engine submission services. Did I mention that this was 10 years ago? And all I got was spam from that. Anyway, I found the 'SEO Bible' to be very informative. The book is well-written and easy to understand. I was able to utilize the techniques mentioned to immediately revamp my blog and three websites. There is a visible difference in my site statistics/page rankings when comparing traffic before and after reading the SEO Bible. If you're going to have a blog or website, read this book and learn how to do it right instead of fumbling around in the dark for years like I did!

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  • Anonymous

    Posted February 29, 2008

    Excellent SEO Title

    I picked up this book to help me get word of my blog out there. Wow! There's a lot of great information here. And it's easy to understand, but not condescending like some books. I'm going to immediately start using the practices in this book to up the traffic to my blog.

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  • Anonymous

    Posted December 7, 2008

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  • Anonymous

    Posted December 11, 2008

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  • Anonymous

    Posted January 23, 2009

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