Jerri Ledford starts by helping you craft and implement an effective SEO plan: a clear, realistic, business-centered goal, together with priorities and strategies for reaching it. Then, she turns to execution. Designing (or redesigning) sites to be search engine friendly. Getting the right keywords, and leveraging them in pay-per-click advertising. Using HTML tags to improve your rankings. Optimizing content and links. Adding yourself to indexes and search engines. Optimizing for social media. And, crucially: maintaining SEO going forward.
You'll find specific techniques for Google, MSN, and Yahoo; practical worksheets and checklists; even interviews with successful practitioners. Simply put, there's extraordinary SEO expertise between these two covers. Bill Camarda, from the January 2008 Read Only