Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns / Edition 1

Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns / Edition 1

by Clifford W. Brown, Lynda W. Powell, Clyde Wilcox
     
 

ISBN-10: 0521497809

ISBN-13: 9780521497800

Pub. Date: 07/28/1995

Publisher: Cambridge University Press

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The

Overview

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

Product Details

ISBN-13:
9780521497800
Publisher:
Cambridge University Press
Publication date:
07/28/1995
Edition description:
New Edition
Pages:
184
Product dimensions:
5.98(w) x 8.98(h) x 0.47(d)

Table of Contents

Figures and tables; Acknowledgments; 1. Introduction; 2. Regulatory environment; 3. The contributor pool; 4. Mobilizing the pool: methods of soliciting campaign funds; 5. Candidate resources; 6. Recruiting contributors and solicitors: candidate and individual decisions; 7. Conclusion; Appendices; Works cited; Index.

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