Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns / Edition 1by Clifford W. Brown, Lynda W. Powell, Clyde Wilcox
Pub. Date: 07/28/1995
Publisher: Cambridge University Press
Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.
- Cambridge University Press
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 5.98(w) x 8.98(h) x 0.47(d)
Table of ContentsFigures and tables; Acknowledgments; 1. Introduction; 2. Regulatory environment; 3. The contributor pool; 4. Mobilizing the pool: methods of soliciting campaign funds; 5. Candidate resources; 6. Recruiting contributors and solicitors: candidate and individual decisions; 7. Conclusion; Appendices; Works cited; Index.
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